Hotel Online  Special Report


Owners Decide to Re-brand the Revered InterContinental
Tequendama Bogota; Will Re-position to the
Crowne Plaza Brand


MIAMI - Sept. 12, 2006 -- InterContinental Hotels Group announced that it will re-brand the revered InterContinental Tequendama Bogota as the Crowne Plaza Tequendama Bogota, effective January 2007. 

The Tequendama hotel, which has been operating for over 50 years, is considered to be one of the most renowned hotels in Bogota, Colombia, and has been notorious for hosting celebrities, several dignitaries and world leaders from across the globe. Additionally, most major governmental and worldwide agencies' conventions and conferences have also been held at the internationally acclaimed hotel which enjoys an ideal location close to the financial, business, government and tourist districts. 

Through research, the hotel's owning and managing company, Sociedad Hotel San Diego S.A., has determined that there is an increase in demand for larger meeting and event space in Colombia, as well as a need for innovative value offerings as it pertains to services, products, and marketing programs. Benefiting from these findings, IHG proposed a re-branding to Crowne Plaza Hotels & Resorts since the brand features unique programs like THE PLACE TO MEET and Sleep Advantage. 

"Our responsibility for each property is to ensure its long-term success," says Alvaro Diago, Area President of InterContinental Hotels Group Latin America. "This property, which is a symbol in Bogota and is one of IHG's most well-regarded properties, is truly suited for Crowne Plaza's global meetings strategy," adds Alvaro Diago. "Additionally, this is the ideal time to re-position the hotel so that it can capitalize on what we view as a one-of-a-kind meeting and convention facility in that market." 

As part of the re-brand, the hotel will also feature the Crowne Plaza Sleep Advantage, an award-winning program which encompasses all aspects of a guests' sleep experience, from training staff on how to create and maintain a restful environment to providing innovative products and services. Program components include new bedding, guaranteed wake-up calls, designated quiet zones, night lights, drape clips, sleep CDs, sleep tips and amenities such as eye masks, ear plugs and lavender spray. 

"Being situated in Colombia's capital makes the conversion ideal," adds Alvaro Diago. "The conversion will fill the niche that is much needed in the city. In fact, we anticipate that the hotel will be a pioneer in this particular market since it will have the unique offerings of "The Place to Meet" and the Sleep Advantage Programs that fulfill executives, guests' and meeting planners' needs when they're away from home and have serious business to attend to." 

Beyond the expansive meeting facilities that include 31 meeting rooms, accommodating up to 1,600 people, the Crowne Plaza Tequendama Bogota will continue to feature 578 finely appointed guestrooms and suites. 

As part of the InterContinental Hotels Group global portfolio, Crowne Plaza Hotels & Resorts is one of the fastest growing upscale brands in the world. It has 250 hotels in 48 countries that are located in major urban cities and airports offering high levels of comfort, service and amenities and an unparalleled experience in formal and informal meetings. For reservations at Crowne Plaza properties, visit 

InterContinental Hotels Group PLC of the United Kingdom (LSE:IHG) (NYSE:IHG) (ADRs) is the world's largest hotel group by number of rooms. InterContinental Hotels Group owns, manages, leases or franchises, through various subsidiaries, over 3,650 hotels and 540,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognized and respected hotel brands including InterContinental(R) Hotels & Resorts, Crowne Plaza(R) Hotels & Resorts, Holiday Inn(R) Hotels and Resorts, Holiday Inn Express(R), Staybridge Suites(R), Candlewood Suites(R) and Hotel Indigo(R), and also manages the world's largest hotel loyalty program, Priority Club(R) Rewards with over 28 million members worldwide. 


InterContinental Hotels Group

Also See: Currently Undergoing $21 million Refurbishment Program, the Crowne Plaza Toronto Centre will be Rebranded The InterContinental Toronto Centre / July 2003
InterContinental Hotels Group Appoints Guillermo Valencia to General Manager of the Holiday Inn Resort Aruba / May 2006

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