MEGA International, The Rainmaker Group
Boost Visibility, Growth
|ATLANTA, September 26, 2006 – Softscribe®
Inc., a technology public
relations firm focused on driving sales for companies targeting the
markets, today announced that is has won two new clients. They are
MEGA International, out of Massachusetts, the global leader in business
process analysis and enterprise
architecture modeling solutions; and Atlanta-based The Rainmaker Group,
a software and services company that maximizes total property
profitability for operators of casino
hotels and other hospitality enterprises. MEGA and Rainmaker
selected Softscribe Inc. to launch an awards program, and a strategic media
relations and writing program, respectively.
“Although we already have an effective public relations program, we were looking to showcase our clients’ successes through a targeted awards program,” said Michelle Miakos, Senior Vice President of North America and Latin America with MEGA International. “Softscribe’s deep expertise in both Enterprise Architecture and the government market were factors in our decision to engage them.”
The Rainmaker Group is a software and services company that provides the revolution SM product suite, powered by JDA, which maximizes total property profitability for operators of casino hotels and other hospitality enterprises. The company enables clients to identify and maintain availability for their most profitable revenue sources through revenue management implementations. The Rainmaker Group helps casino hotels increase profitability through the accurate, instantaneous ability to determine the minimum acceptable value of each guest. This increases client profitability by securing the most profitable customers while developing more effective business processes. Rainmaker incorporated in 1998 and its clients include Boyd Gaming, Harrah’s Entertainment, MGM MIRAGE, Omni Hotels, IP Biloxi, Trump Entertainment Resorts and other leading hotel and multifamily housing companies.
About Softscribe® Inc.
Founded in 1999, Softscribe Inc. practices true public relations, not just publicity, to help technology companies targeting the US government, hospitality and healthcare industries drive product sales and solidify their brands. The company does this through a blend of traditional one-to-one-marketing public relations and imaginative Search Marketing with an emphasis on media and influencer relationships, writing and a focus on messaging strategy. Softscribe’s clients include Aptech Computer Systems, Inc., Gold Key Solutions, JDA/Manugistics, LodgeNet Entertainment Corporation, MEGA International, NORTHWIND, The Rainmaker Group and many other leading technology companies. For more information please visit http://www.Softscribe®inc.com.
|Also See:||Softscribe Inc. Sponsors Georgia’s First Youth Birding Competition; Team Event for Teens Develops Professional Abilities: People Skills, Goal Achievement, Respect for Nature / May 2006|
|Five Tips for Driving Sales through Search Engine Optimized Public Relations Writing / Polly Wade / February 2006|
|Customer Stories Drive Sales and Reduce Marketing Costs / Julie Keyser-Squires / January 2006|
|Leading Tech Vendors Drive Sales with Online PR / Softscribe Adds Online PR Product to Fuel Technology Clients’ Sales Growth; Debuts New Website / November 2005|