Hotel Online  Special Report


Leonardo Expands Existing Relationship
with Preferred Hotel Group 
Global travel content-management group provides the growing branded distribution company
with a Digital Asset Management platform for rich content media that will synchronize
distribution to the Global Distribution Systems and travel channels.
London – 18 September 2006 – Leonardo Media, leaders in travel content management, e-marketing and distribution solutions for the global travel chain, announced today they are expanding their relationship with the Preferred Hotel Group to provide a Digital Asset Management platform for rich content media for its four hotel brands: Preferred Hotels® & Resorts, Preferred Boutique, Summit Hotels & Resorts and Sterling Hotels. 

Leonardo will deliver a centralized repository and distribution system that will allow for synchronized management and distribution of large volumes of rich content to the GDSs, switches and travel channels with which Preferred works. 

Preferred Hotel Group, representing more than 340 hotels in 52 countries, provides customized corporate, leisure, and group sales support; integrated marketing solutions; state-of-the-art global connectivity and reservations services; and electronic distribution to its global hotel members. The company is experiencing tremendous growth due to its forward thinking leadership and outstanding services to member hotels. More than 50 hotels have been added to the portfolio in the last 6 months which brings the total guestroom count to over 75,000.

“Preferred Hotel Group is a valued customer, and we are delighted to be strengthening our relationship with them,” said David Elton, Leonardo CEO.  “We have set the bar high when it comes to the management and distribution of rich media content and it’s paying off as more and more hotel groups begin to realize the impact Leonardo’s solutions can have on a company’s day-to-day operations.”  

“Many of the industry’s biggest hotel groups are already experiencing operational efficiencies and cost savings that Leonardo solutions provide,” Elton added.
Preferred Hotel Group Senior Vice President Distribution and Marketing Michelle Woodley said, “Preferred only aligns itself with undisputed technology leaders, and Leonardo fits that description.”

“We are pleased to expand on our already exceptional relationship with Leonardo to grow and enrich our visual online image and the marketability of our diverse brands and portfolio,” Woodley said. “Through Leonardo, our properties are guaranteed visibility throughout the global travel sites via high-quality and up-to-date photography while maintaining image quality and consistency.  In addition, the operational efficiencies and cost savings can’t be beat. It’s a dynamic partnership.”

About Leonardo Media

Leonardo is the world leader in travel content management, e-marketing and content distribution across the global travel chain. Its online solutions are designed to simplify the management of rich content and the automation of distribution to the GDS, travel channels and their travel partners.  For all travel partners, Leonardo services provide the largest 'one-stop' aggregated source of digital content for hotels, destinations and attractions in the travel industry. 

Leonardo works with more than 60,000 hotels, including many prominent global hotel chains such as Intercontinental Hotels and Resorts, Carlson Hospitality, Worldhotels, Raffles/Swissotel, Rosewood, Jumeirah, Preferred Hotel Group, Kersner International, Small Luxury Hotels, Leading Hotels of the World, Le Meridien, Nikko, Peninsula, Starwood, Resort Quest, Luxe and Destination Hotels and Resorts. Leonardo also works with more than 80 Tourist Boards, including Singapore, Portugal, The Hague, and Antigua and Barbuda. Its major travel channel partners include Amadeus, Galileo, Sabre, Worldspan, Pegasus, WizCom, Worldres along with, Cheaptickets, Yahoo!, Opodo, Vista, Planetgo, Aergo, Widderoe, and NorthStar Travel Media.

For more information, visit

About Preferred Hotel Group

Preferred Hotel Group is a global leader in the hospitality industry.  This creative, cutting-edge company is designed for a new era in travel – an era in which travelers embrace the individuality of distinctive hotels and resorts – yet desire a consistent commitment to excellence.  The four brands of Preferred Hotel Group represent a collection of the finest hotels in the world and include Preferred Hotels® & Resorts, (; Preferred Boutique (; Summit Hotels & Resorts (; and Sterling Hotels ( Learn more at


Megan Lawrence
Leonardo Media
Garrick House - 26-27 Southampton Street
London WC2E 7RS
Tel: +44 (0)20 7717 8436
Fax: +44 (0)20 7717 8437

Also See: Leonardo Expands Existing Relationship with Preferred Hotel Group / September 2006
Leonardo to Provide Cultuzz with Rich Media Content for eBay Travel / June 2006
Leonardo Announces it Has Been Selected by Starwood Hotels & Resorts to Distribute its Online Rich Media Content / June 2006
Leonardo Launches WebGallery - A New Concept for Enhancing Web-based Marketing / May 2006


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