Hotel Online  Special Report

The Breakers Palm Beach Implements Passkey's
Online Group Reservation System
Event attendees can now book their hotel rooms online, and hotels and meeting planners
can instantly access group-specific inventory management tools & reports
(Quincy, MA /Sept. 14, 2006) - Passkey International, Inc., the world’s leading online group hotel reservation system, today announced that The Breakers on the island of Palm Beach is now offering the convenience of Passkey to its group attendees and meeting planners. 

"Offering Passkey to our planners is strategically aligned with our dedicated and innovative customer- focused efforts to ensure the success of their events," stated John Bradway, director of innovation management for The Breakers. "Being a meeting planning solution that is directly integrated with our existing hotel systems, Passkey will also benefit our hotel staff, and decrease the manual labor and operational costs associated with managing meetings." Bradway continued, "It will also enable us to dedicate more effort towards providing faster and more personalized attention to each event planner."

With Passkey, The Breakers can:

  • Offer group attendees the convenience of online hotel reservations 
  • Seamlessly integrate housing into each planner’s registration systems 
  • Gain a competitive advantage by offering meeting planners a powerful housing tool 
  • Increase revenues by maximizing in-block reservations 
  • Provide meeting planners 24/7, online access to inventory and pick up reports 
"The Breakers is renowned for not only offering a premium oceanfront destination and a luxurious resort experience, but the highest level of service and convenience to their event planners," said Greg Pesik, president and CEO, Passkey International Inc. "We are very pleased to have The Breakers on board, and look forward to working with them to deliver exceptional results to their client base."

About The Breakers Palm Beach 

Since 1896, The Breakers has enjoyed international acclaim. Set amidst 140 acres of breathtaking oceanfront property, the resort offers an extensive range of services and luxurious amenities for planners and group attendees. With a dedicated staff fluent in over 56 languages, each planner and attendee is provided with an exceptional level of personalized attention. The Breakers is a recipient of the prestigious AAA Five Diamond Award. Website: 

About Passkey 

Passkey is the worldwide leader in online group reservations management. The Boston-based technology company offers event attendees, planners and providers with a powerful web-based onDemand solutions that lets them manage their group reservations on the web. 

The Passkey-enabledSM global network consists of over 85% of major U.S. Convention and Visitors Bureaus (CVBs) that offer housing, as well as thousands of hotels, trade associations, corporate meeting planners, and meeting management companies. Passkey investors include: Lazard Technology Partners;; Galileo (NYSE: GLC) (; Worldspan (; TravelCLICK ( and DRV Investments, LLC. 



Dahlia El Gazzar
Director of Marketing
Passkey International Inc.

Also See: Anaheim/Orange County VCB Partners With Passkey For Group Housing Management; Meeting Planners Gain Complete Control Over Entire Event Housing / June 2006
Portola Plaza Hotel Upgrades Its Group Business By Implementing Passkey / June 2006
Adam’s Mark Hotels Implements Passkey as its Online Group Reservation & Management System / June 2006
Bill Oates Named to Passkey Board of Directors / June 2006
Passkey Hires Top Hospitality Industry Professionals; Key Additions to Sales Team Broadens National Coverage / January 2006
The Scottsdale Plaza Resort Selects Passkey to Optimize Group Reservations for its Meeting Planners / November 2005
Passkey Names Steven Shapiro CFO & Senior VP of Operations / October 2005
Gaylord Hotels Initiates Company-Wide Deployment of Passkey’s Online Group Reservation Technology  / July 2005
ACCOR North America Upgrades Its Meetings and Conference Business by Implementing Passkey / July 2005
Passkey Adds Las Vegas Hilton to Rapidly Growing Roster of Passkey-enabled Hotels / June 2005
Customer Focused Hotels Launch Passkey to Drive Group Business / April 2005
Hyatt Hotels & Resorts First Major Hotel Chain to Implement Passkey GroupLink SM; All Group Reservations automatically transferred to Hotel Reservation System / March 2005
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Passkey is Named MPI's Exclusive Digital Partner for Group Housing / March 2003
Passkey Appoints Chris Avery as New VP, Business Development / March 2003
Passkey Goes Global; Opens Office in Dublin, Lyon Convention and Visitors Bureau First European City to Become Passkey-enabled / Nov 2002
Boca Resorts, Inc., Selects Passkey to Further Serve Meeting and Event Planners / Oct 2002
Omni Hotels First to Implement Passkey Enterprise Solution Across Entire 40-Property Portfolio / Oct 2002
PGA of America Hits the Green With Passkey / Aug 2002
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Passkey Names Former Hotel Executives Paul Rantilla and Andrew Mace to Sales Positions / April 2002 

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