Adding Memorable Items that Reflect the Local Culture
"As we enhance the guest experience through the senses, we are excited to reflect the local market in our latest initiative," said Michael Deitemeyer, president of Omni Hotels. "We are interested to see how the expansion, spotlighting local treasures, is received at the Los Angeles and New York City properties."
Omni Hotels tapped the experience of its industry-first Sensory Advisory Board at a recent quarterly meeting to aid in localizing the new Sensation Bars. The 10-member board, composed of representatives of some of the world's most well-known and admired brands including Whole Foods Market, Bon Appetit, Apple(R) and Elizabeth Arden Red Door Spas, provides non-hospitality expertise to help Omni Hotels shape and create sensory initiatives developed to enhance the hotel experience for guests.
To ensure a touch of Southern California style, the Sensation Bar at the Omni Los Angeles Hotel at California Plaza features:
"It is a pleasure to step outside the norm for us and lend sensory expertise to Omni Hotels," said Mark Furey of Sirius Satellite Radio, who helped Omni select several of the new local items for the mini-bars. "When we met, we gave careful consideration to select memorable items that add to an extraordinary hotel experience."
Guests at the Las Colinas and Chicago properties have been very receptive to the Sensation Bars, in particular, they have had an affinity to the Dean and Deluca Chocolates, as well as commenting on the "interesting" aroma in the guest rooms created by the Eucalyptus bath salts. The successful roll out in the Dallas and Chicago hotels have also driven the demand for certain items within the hotel. The Omni Chicago Sensation Bar has helped with the positioning of wine; since its debut, sales of cabernet have nearly tripled.
The Sensory Advisory Board, which includes representatives from Apple(R), SIRIUS Satellite Radio, Whole Foods Market, Benziger Family Winery, Bon Appetit magazine, Kimbell Art Museum, MB/FA Galleries, Elizabeth Arden Red Door Spas and the National Cotton Council of America, convenes several times a year with Omni Hotels to weigh in on everything from guestroom and bath enhancements to lighting, music and food.
About Omni Hotels
Omni Hotels was recently ranked "Highest in Guest Satisfaction Among Upscale Hotel Chains" in the J.D. Power and Associates 2006 North America Hotel Guest Satisfaction Study(SM) for the second year in a row. The brand creates compelling, memorable guest experiences by tempting the senses in innovative ways, surrounding them with a balanced blend of scents, sounds, sights, textures and tastes. Omni Hotels offers luxury accommodations at 40 hotels and resorts in leading business gateways and leisure destinations across North America. From exceptional golf and spa retreats to dynamic business settings, each location features four-diamond services, including award-winning signature restaurants, Wi-Fi connectivity and unique fitness options. Omni's mission for total customer service is further supported by its "Power of One" program that empowers associates to make on-the-spot decisions to meet or exceed guest expectations. Guests can locate hotels and book accommodations by visiting http://www.omnihotels.com/ or by calling 1-800-THE-OMNI.
*The study is based on responses from 42,211 guests who stayed in a hotel between January and June 2006. Thirteen upscale hotel chains were ranked in the study. http://www.jdpower.com/ .
CONTACT: Brandon Smulyan, +1-972-871-4731, firstname.lastname@example.org , for Omni Hotels