Hotel Online 
News for the Hospitality Executive

Omni Hotels' Mini-bars a Part of the Chain's Sensory Branding Initiative;
Adding Memorable Items that Reflect the Local Culture

September 26, 2006 - Local treats ranging from Yoo-hoo to California Golden Pretzels await Omni Hotels' guests on both coasts, as part of the new Sensation Bar introduction at the Omni Los Angeles Hotel at California Plaza and Omni Berkshire Place in New York City. These fun and unique mini-bars were designed to reflect the local culture of each hotel property and also boast indulgent products such as Dean and Deluca Chocolates and Eucalyptus bath salts. As part of Omni Hotels' sensory branding initiative, the expansion of the Sensation Bars to New York and Los Angeles follows the successful Sensation Bar rollout at the Omni Mandalay in Las Colinas near Dallas and Omni Chicago Hotel on Michigan Avenue.

"As we enhance the guest experience through the senses, we are excited to reflect the local market in our latest initiative," said Michael Deitemeyer, president of Omni Hotels. "We are interested to see how the expansion, spotlighting local treasures, is received at the Los Angeles and New York City properties."

Omni Hotels tapped the experience of its industry-first Sensory Advisory Board at a recent quarterly meeting to aid in localizing the new Sensation Bars. The 10-member board, composed of representatives of some of the world's most well-known and admired brands including Whole Foods Market, Bon Appetit, Apple(R) and Elizabeth Arden Red Door Spas, provides non-hospitality expertise to help Omni Hotels shape and create sensory initiatives developed to enhance the hotel experience for guests.

To ensure a touch of Southern California style, the Sensation Bar at the Omni Los Angeles Hotel at California Plaza features:
  • Visine to help with weary eyes on smoggier days
  • California Golden Pretzels
  • "Great Lines from Great Movies" soundtrack
The Sensation Bar at the Omni Berkshire Place in New York City features New York-centric favorites including:
  • Zagat's New York Restaurant Guide
  • Yoo-hoo chocolate drink
  • Great Buildings of New York; a guide that allows guests to catch up on the city's architecture and sound like a true New Yorker when walking the streets
  • Pretzel Crisps, for a new twist on an old favorite
Both bars also offer other creative options to standard mini-bar items such as pomegranate lip balm, mojito-flavored jellybeans, a sleep-inducing CD, a miniature Zen garden and a magnifying lens.

"It is a pleasure to step outside the norm for us and lend sensory expertise to Omni Hotels," said Mark Furey of Sirius Satellite Radio, who helped Omni select several of the new local items for the mini-bars. "When we met, we gave careful consideration to select memorable items that add to an extraordinary hotel experience."

Guests at the Las Colinas and Chicago properties have been very receptive to the Sensation Bars, in particular, they have had an affinity to the Dean and Deluca Chocolates, as well as commenting on the "interesting" aroma in the guest rooms created by the Eucalyptus bath salts. The successful roll out in the Dallas and Chicago hotels have also driven the demand for certain items within the hotel. The Omni Chicago Sensation Bar has helped with the positioning of wine; since its debut, sales of cabernet have nearly tripled.

The Sensory Advisory Board, which includes representatives from Apple(R), SIRIUS Satellite Radio, Whole Foods Market, Benziger Family Winery, Bon Appetit magazine, Kimbell Art Museum, MB/FA Galleries, Elizabeth Arden Red Door Spas and the National Cotton Council of America, convenes several times a year with Omni Hotels to weigh in on everything from guestroom and bath enhancements to lighting, music and food.

About Omni Hotels

Omni Hotels was recently ranked "Highest in Guest Satisfaction Among Upscale Hotel Chains" in the J.D. Power and Associates 2006 North America Hotel Guest Satisfaction Study(SM) for the second year in a row. The brand creates compelling, memorable guest experiences by tempting the senses in innovative ways, surrounding them with a balanced blend of scents, sounds, sights, textures and tastes. Omni Hotels offers luxury accommodations at 40 hotels and resorts in leading business gateways and leisure destinations across North America. From exceptional golf and spa retreats to dynamic business settings, each location features four-diamond services, including award-winning signature restaurants, Wi-Fi connectivity and unique fitness options. Omni's mission for total customer service is further supported by its "Power of One" program that empowers associates to make on-the-spot decisions to meet or exceed guest expectations. Guests can locate hotels and book accommodations by visiting or by calling 1-800-THE-OMNI.

*The study is based on responses from 42,211 guests who stayed in a hotel between January and June 2006. Thirteen upscale hotel chains were ranked in the study. .

CONTACT: Brandon Smulyan, +1-972-871-4731, , for Omni Hotels

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch
Home | Welcome| Hospitality News | Classifieds| Catalogs& Pricing |
Viewpoint Forum | Ideas&Trends | Press Releases
Please contact Hotel.Onlinewith your comments and suggestions. 

Back to September 26, 2006 | Back to Hospitality News | Back to Home Page