Sponsoring AMA’s Largest Conference
Headline Discussion Topic and Booth Theme
ST. LOUIS – September 7, 2006 – Maritz Research is sponsoring the American Marketing Association’s largest annual conference for the fourth year running. The Marketing Research Conference, September 10-13, 2006, will be located in Chicago at the Sheraton Hotel and Towers.
For the past four years, the Marketing Research Conference has provided the industry with keynote speakers who are experts in the marketing and research fields. This year will be no exception when nearly 500 mid-senior level marketers and researchers attend. Maritz Research will unveil a new customer experience and loyalty improvement process at the event.
“Now is a perfect opportunity to showcase Maritz’ proven customer experience management process,” said D. Randall Brandt, vice president of customer experience and loyalty, Maritz Research. “In this current business climate, companies can no longer differentiate themselves on price or product quality alone. The key to attracting and retaining loyal customers is managing the human element of the total customer experience.”
Customer experience management is the process of creating greater value for customers by better understanding the drivers within the experience, enabling the people who touch your customers to act differently, and motivating them to care. Brandt states, “Understanding the needs, expectations, and priorities of customers is critical, but the simple fact remains that – to a large extent – success or failure in managing customer experiences is in the hands of the front-line employees. So, it is imperative to understand the customer experience from the ground up.”
Maritz’ innovative six-step customer satisfaction analysis and employee research process helps organizations understand, enable and motivate their people for business growth. The process provides the framework, tools and support necessary to differentiate customer experiences at the local level into benefits at the corporate level.
Information on Maritz’ cutting-edge analysis and research will be available at booths 713-715-717 where a free white paper will outline how unit level customer experience can differentiate and grow business. In addition, visitors will learn how to take qualitative data and develop it into a science so customer comments can be understood and turned into data.
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