Hotel Online  Special Report


Crowne Plaza Belem Opens in Belem, Para, Brazil
InterContinental Hotels Group's First Hotel Brand was
Founded in Belem, Brazil 60 Years Ago
MIAMI - Sept. 6, 2006 -- InterContinental Hotels Group (IHG) (LSE:IHG) (NYSE:IHG) (ADRs), the world's largest hotel group by number of rooms, today announced the opening of the much anticipated Crowne Plaza Belem in the state of Para, Brazil. 

The opening furthers IHG's expansion of its Crowne Plaza brand in Latin America, and serves as a homecoming for IHG, whose premier brand InterContinental Hotels & Resorts was established in Belem 60 years ago, in 1946. InterContinental became a visionary focal point of the post-World War II civilian travel boom, and has been widely recognized as the world's first international hotel company. 

Owned by Viapara Viagens e Turismo Ltda., the 21-floor, 173-room hotel is located in Belem, a city of 2 million residents widely regarded as one of Brazil's busiest ports. 

The Crowne Plaza Belem is ideally situated in the central business district in the city's downtown area, and will be the 16th IHG property in Brazil, and another exciting addition to the already widespread IHG portfolio of 175 properties in Latin America. 

The 390 year-old city is considered to be the gateway to the Amazon River basin. While the city's colonial sector affords visitors a European charm with antique churches and traditional blue tiles on the buildings, the newer part is dotted with many modern buildings and skyscrapers, all signs of a growing metropolis. 

"On multiple levels, there is tremendous history and significance to this opening," says Alvaro Diago, Area President, InterContinental Hotels Group, Latin America. "It is a privilege to be back in Belem, the city of our roots, and opening what is destined to be one of northern Brazil's finest hotels." 

Guestroom amenities at the Crowne Plaza Belem include: high-speed Internet access, dual-line data port phones with voicemail, coffee maker, hair dryer, mini bar, cable TV, refrigerator, iron and ironing board. In addition, the hotel will feature a restaurant, a lobby bar and 24-hour room service. The Crowne Plaza Belem will also feature a Crowne Club floor, fitness center, a roof top pool and a sauna. 

"The country of Brazil is not only a significant part of our past," continues Diago, "but a crucial part of our future as a company. Hotels like the Crowne Plaza Belem are prototypes of how we define our brand in this region. The property's infrastructure, location, cultural attractions and staff will definitely ensure its success. We are extremely proud to be in Belem, and of our continued growth in Brazil." 

As part of the InterContinental Hotels Group global portfolio, Crowne Plaza Hotels & Resorts has 250 hotels in 48 countries, and are located in major urban centers, gateway cities and resort destinations. In Latin America there are a total of 27 Crowne Plaza Hotels & Resorts. For reservations at Crowne Plaza properties, visit 

InterContinental Hotels Group PLC of the United Kingdom (LSE:IHG) (NYSE:IHG) (ADRs) is the world's largest hotel group by number of rooms. InterContinental Hotels Group owns, manages, leases or franchises, through various subsidiaries, over 3,650 hotels and 540,000 guest rooms in nearly 100 countries and territories around the world. 


For InterContinental Hotels Group, Miami
Israel Kreps

Also See: Construtora Sao Jose of Sao Paulo, Brazil, Named ‘Developer of the Year’ by InterContinental Hotels Group / May 2005
Karmar, S.A. Signs Franchise Agreement with InterContinental Hotels to Open the Crowne Plaza Asuncion in Paraguay / April 2005


To search Hotel Online data base of News and Trends Go to Hotel.Online Search

Home | Welcome! | Hospitality News | Classifieds | Catalogs & Pricing | Viewpoint Forum | Ideas/Trends
Please contact Hotel.Online with your comments and suggestions.