Metromedia Software, Inc. (MSI), developers of HotelEXPERT, finished among the top entries which included a short list of well-known brands like Mac Donalds, Avaya and NoInk. "It's rewarding for a small company like ours to rank among the Giants of American industry, with respect to software innovation," says Val Reyes, President of the Manhattan-based company.

HotelEXPERT is installed in leading hotel brands worldwide and addresses virtually all Guest-related and Operations tasking. Its recent release of the Fundamentals version expands the software's reach into a new variant of CRM software, dubbed by MSI as "Actuated CRM." Via this module, HotelEXPERT triggers recovery tasks or preference-tasking upon a guest's return to a hotel, which in turn, may engender stronger customer loyalty.