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Gene Murphy Appointed General Manager of Splash!, Sterling Resorts
New Condo Hotel in Panama City Beach, Florida
DESTIN, Fla. – Sept. 15, 2006 – Sterling Resorts has hired Gene Murphy as the general manager of Splash!, its newest resort in Panama City Beach, and Amanda Mason as the group sales and event coordinator for its vacation condominium resorts in Destin and Panama City Beach, Fla. 

Murphy, who has 20 years of hospitality-industry experience, will oversee all operations for Sterling’s newest Panama City Beach resort, Splash!, which is scheduled to open in November.  He previously worked for Holiday Inn, Sheraton and the Edgewater Beach Resort before joining Sterling.  A graduate of Louisiana Tech University, Murphy has been a resident of Panama City Beach for more than 15 years, where he lives with his son.

Gene Murphy

Amanda Mason

In her new role, Mason will coordinate Sterling’s group sales efforts, as well as plan and manage events, receptions and weddings held at the company’s resorts. Before joining Sterling, she served as the Catering and Conference Manager at TOPS’L Beach and Racquet Resort, where she enjoyed a 98 percent rebooking rate among her clients.  Mason was awarded the Star Struck award in October 2005, and was named Employee of the Quarter in April 2005.


The Sterling Companies, consisting of Sterling Development, Sterling Realty and Sterling Resorts, is Northwest Florida’s only fully integrated, full-service resort development, sales and management firm.

From resort development and real estate sales to vacation home rental and homeowner association management, The Sterling Companies provide a full range of services for luxury resorts, condominiums and vacation homes located throughout Northwest Florida, Alabama and Mississippi.

Headquartered in Destin, Fla., The Sterling Companies employ more than 650 people and is projecting combined 2006 annual revenues in excess of $600 million.  For more information, visit


The Sterling Companies

Also See: The Sterling Companies Planning a 33-acre Full-service 1,700 unit Condominium Resort in Panama City Beach, Florida / June 2006
Sterling Resorts Signs Management Contract for Sea Breeze Condominiums-Resort in Biloxi, Mississippi / May 2006

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