You have your plans and reports in hand and are ready to start your indoor waterpark resort. Where does the money come from?

Many indoor waterpark resorts are doing far better than hotels without indoor waterparks in equivalent markets in terms of occupancy levels and average daily rates. Despite this competitive advantage, financing your new indoor waterpark resort will be more difficult than financing a typical hotel or commercial building.  Indoor waterpark resort projects are usually larger in scale and require larger development loans.  Additionally, the risks involved in starting and operating an amusement-oriented resort property are higher than those involved in starting and running other types of properties. Also, if you are planning to start an independent property rather than a franchised property, you will have the additional challenge of overcoming the typical lender�s view that independent properties are less economically stable than franchised properties.

This article characterizes indoor waterpark resorts and types of financing that are generally available. A discussion of the challenges to obtaining financing is followed by suggestions to overcome those obstacles.

Characteristics of Indoor Waterpark Resorts 

Size and Features
Hotel & Leisure Advisors (H&LA) defines an indoor waterpark resort as a hotel facility connected to an indoor waterpark with a minimum of 10,000 square feet of indoor waterpark space with amenities such as slides, tubes, and play structures.  Many hotels with large swimming pools claim to have an indoor waterpark; however, these do not fit our definition of an indoor waterpark resort and should technically be referred to as hotels with water features. 

Branding
Many of the early indoor waterpark resorts were independent properties. In recent years, franchised waterparks have become more common, but independent properties still dominate the market. Franchised properties typically are smaller hotels which also target corporate demand while independent properties tend to be larger facilities which are focused on leisure demand.

The following table summarizes the current supply of indoor waterpark resorts in North America.  The chart also indicates average room counts, waterpark size and the percentage of properties which are franchised.
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Financing Indoor Waterpark Resorts

Indoor waterpark resorts have been financed through a variety of methods including:

• Traditional banks
• Investment bankers specializing in the hospitality industry
• Wealthy individuals
• Self-financed through cash flow of other properties
• Government backed loans and grants

David J. Sangree, MAI, CPA, ISHC interviewed various lenders and investors concerning the financing of indoor waterpark resorts in August 2006.  The following chart summarizes the rates and types of financing commonly used with indoor waterpark resorts.
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Indoor waterpark resorts have proven to be more difficult to finance than typical hotel properties or other commercial properties. The difficulty in financing an indoor waterpark resort comes, in part, from the fact that it is both a hotel and an amusement attraction.  Below are characteristics of these unique properties which makes financing them difficult.

Scale
· They are bigger:  Indoor waterpark resort projects are generally larger in scale and require larger development loans.
· They cost more to build:  The development costs for an indoor waterpark resort are typically much higher than for many hotel properties. Some properties can cost between $150,000 and $300,000 per available room when indoor waterpark costs are included.  The indoor waterpark itself may cost from $200 to $500 per square foot of net indoor waterpark space.

Risk
· They are hotels:  Hotel income, which relies on daily variations in occupancy, is less stable and predictable than income for properties secured by long-term leases; therefore, they may be viewed by lenders as a high-risk situation.
· They are amusement facilities:  The addition of an indoor waterpark to a hotel creates more of an entertainment destination, and, in spite of the success of many existing indoor waterpark resorts, some bankers perceive amusement facilities to be more risky than other types of commercial property.
· There are not many of them:  The number of indoor waterpark resorts which exist in the United States is quite small - less than 100 with indoor waterparks over 10,000 square feet.  Therefore, lenders are generally unfamiliar with the dynamics of these properties.  A developer may need to spend extra time educating a lender when trying to acquire a loan.

Branding 
· Developers find it easier to obtain financing for franchise properties than for independent properties because lenders tend to view franchised properties as more economically stable. 

A developer may counter these difficulties in obtaining financing by preparing a comprehensive package of documentation for a lender.  A thorough feasibility study will provide projections of revenues and expenses by outlining industry trends and successes.  The study also educates lenders about this relatively new area of real estate development.  A strong business plan illustrates the developer's expertise and commitment to success.  A well-documented appraisal will analyze construction costs and the market feasibility of the resort in determining the market value. Together these documents provide the lender with solid information on which to base prudent financing decisions.

Typically, lenders require a higher equity contribution for an indoor waterpark resort loan than for a more traditional hotel loan.  Our interviews with hotel lenders indicated that the climate is changing; lenders are beginning to look at indoor waterpark properties with more interest than they had in previous years.  In spite of this growing interest, there still are relatively few lending institutions actively soliciting these types of projects. However, as more properties are developed and begin to show strong performance, we anticipate that financing will become somewhat easier.  A case in point is the Great Wolf Resorts. Their performance has increased Wall Street�s knowledge of this specialized area of the hospitality industry.

Conclusion

The financing environment for indoor waterpark resorts is currently difficult due to lack of lender interest, and larger equity contribution requirements.  These difficulties can be overcome, however, with a well-documented market feasibility study and an appraisal report, which fully explain the market dynamics and income potential for the resort project.

Author: David J. Sangree, MAI, CPA, ISHC is President of Hotel & Leisure Advisors, LLC, a national hospitality consulting firm specializing in appraisals, feasibility studies, impact studies, and other consulting reports for hotels, resorts, waterparks, golf courses, amusement parks, conference centers, and other leisure properties.  He has performed more than 1,000 hotel studies and more than 100 indoor waterpark resort market feasibility and/or appraisal studies across the United States and Canada. 

He was formerly employed by US Realty Consultants in Cleveland and Columbus, Pannell Kerr Forster in Chicago, and Westin Hotels in Chicago, New York, Fort Lauderdale, and Cincinnati.  Mr. Sangree received his Bachelor of Science degree from Cornell University School of Hotel Administration in 1984.  He became a certified public accountant in 1989.  He became an MAI member of the Appraisal Institute in 1995 and a member of the International Society of Hospitality Consultants in 1996. 

Since 1987, Mr. Sangree has provided consulting services to banks, hotel companies, developers, management companies, and other parties involved in the lodging sector throughout the United States, Canada, and the Caribbean.  He has spoken on various hospitality matters at seminars throughout the United States, and has written numerous articles for, and is frequently quoted in, magazines and newspapers covering the hospitality field.

He can be reached at 216-228-7000 or [email protected]. 

Hotel & Leisure Advisors, LLC 
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Cleveland, Ohio 44107-3921
Phone: 216-228-7000
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Web Site: www.hladvisors.com