Hotel Online  Special Report

 SDD Promotes Diane Estner to Vice President
of Global Sales
Delray Beach, FL, September 14, 2006 - SDD, Inc., the leading innovator of centralized communication accounting systems and profitability management services for the hospitality industry, announced today the promotion of Diane Estner to Vice President of Global Sales.  In her new role, Ms. Estner will focus on the expansion of SDD’s global customer, partner, and multi-national brand relationships. 

“Ms. Estner is highly respected across the hospitality industry for her effective and trusted representation of SDD’s capabilities to numerous multi-national hoteliers,” said Ron Tarro, CEO of SDD, Inc.  

Ms. Estner’s elevation to Vice President represents SDD’s commitment to expand and effectively service its global customers with world class skills, while promoting Ms. Estner’s in-depth and proven experience in understanding the needs of SDD’s customers and delivering cost effective, profitable solutions. 

“SDD’s creation of a global customer development position reinforces SDD’s commitment to provide and expand technology and services to the global hospitality industry,” further commented Colin Halford, SDD’s Executive Vice President of Sales.  “Multi-national brands and management companies will for the first time be able to rely on a single telecommunications accounting and profitability management services provider to manage their national and global properties using a single enterprise solution.”

Prior to her promotion, Ms. Estner was Director of National Account Sales with emphasis on development of national brand relationships. Ms. Estner is based out of SDD’s corporate offices in Delray Beach, Florida and has been with the company for ten years.

About SDD 

SDD is the leader developer and supplier of enterprise-wide accounting and provisioning systems for property-based resale of switched and internet-based voice services, wire-line, and wireless Internet access services. With minimal capital investment, SDD’s JAZZ Enterprise TM family of software products and JAZZ Fusion ASP services enable owners and operators of commercial-use properties to personalize the provisioning of network services to guests, visitors, and tenants and to maximize Return on Investment through billing, optimization and analysis of telecommunication operations.  

SDD’s customers include many of the largest and most prestigious hospitality, commercial, and tenant properties in the world, including Blackstone LXR Hotels, Four Seasons Hotels, Harrah’s Entertainment, Hilton International, Hyatt Hotels, InterContinental Hotels Group, Loews Hotels, MGM Mirage Resorts, Ritz Carlton Hotels, Starwood Hotels, Wyndham Hotels and many other prominent brands and destination properties throughout the U.S. and abroad.  To contact SDD, call 800-342-0071 or visit SDD online at or 


HVS/American Hospitality Management Company

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