Hotel Online  Special Report


 Biggest Ballroom in Arkansas, at 42,000 sq ft, Opened
by John Q Hammons in Rogers, Arkansas

ROGERS, Ark., and SPRINGFIELD, Mo. – July 28, 2006 – John Q. Hammons Hotels & Resorts, LLC is proud to announce the grand opening of the John Q. Hammons Center, Northwest Arkansas’ newest and largest meeting facility.  The 125,000-square-foot Center is located in Rogers, Ark., and is connected to the Embassy Suites Hotel® Northwest Arkansas (  The hotel and meeting facility are managed by Springfield, Mo.-based John Q. Hammons Hotels & Resorts, LLC (, the nation’s leading independent builder, developer, owner and manager of upscale, full-service hotels, resorts and suites. 

Key features of the new John Q. Hammons Center include: 

  • Biggest ballroom in Arkansas.  The 42,000 square feet of space is uninterrupted by beams or partitions and can be divided into several junior ballrooms or 41 breakout rooms.  Twelve 10-foot chandeliers line a 29-feet-high ceiling that spans a majestically carpeted floor. 
  • State-of-the-art audio and video capabilities.   The Center features nearly $1 million in audio and video capabilities.  The Center’s cutting-edge technology includes: DLP projectors that drop from the ceiling to create a 20-foot by 20-foot theater screen; 42-inch and 60-inch HDTV plasma screen televisions that display videoconferences; and touch-screen keypads that activate a myriad of lighting or Bose sound system options.  All equipment can also be accessed by wireless AMX controller. 
  • Distinctive interior design.  Mr. Hammons is known for creating unique and elegant interiors.  Upon entering the Center, guests are greeted by the rotunda’s mosaic tile floor.  Warm, rich shades echo throughout the Center, including the carpet, artwork and six handmade chandeliers illuminating the outer ballroom hallways. 
“As one of the fastest growing areas in the country, the city of Rogers has a tremendous need for expansive meeting space,” said Mr. John Q. Hammons, founder, chairman and chief executive officer of John Q. Hammons Hotels & Resorts, LLC.   “The Center provides a first-class facility for meeting groups of every size that is affordable and easily accessible from all major Midwestern cities.  With convenient and easy access to area attractions, business districts, the University of Arkansas, as well as the airport, the Center will contribute significantly to the infrastructure of the region, drawing more visitors and increasing employment and tourism.” 

The Center is one part of an overall expansion plan for the property.  A new 152-suite hotel tower is currently under construction and is scheduled to open summer 2007.  The tower will adjoin the current hotel and Center and will feature a full-service spa on the first floor.  The expanded 400-suite hotel will be Arkansas’ largest all-suite property, and combined with the Center, marks the largest development to date for Mr. Hammons. 

“The hotel and meeting facility represent one of the largest and most impressive projects in the state of Arkansas, and we are honored it’s located in Rogers,” said Steve Womack, mayor of the city of Rogers.  “The Center will provide a much needed space for major events and activities, and I fully expect it to become a focal point for both visitors and area residents.” 

The John Q. Hammons Center and Embassy Suites Hotel Northwest Arkansas are conveniently located on I-540 across from the Pinnacle Hills Promenade, a 1.1 million-square-foot shopping center due to open in October.  Located nearby are several large corporate demand generators such as the Wal-Mart and Tyson headquarters, as well as the University of Arkansas with a student population of more than 17,000.  Other area attractions include Beaver Lake, one of America’s top bass fishing destinations, and Hobbs State Park, the largest state park in Arkansas.  The nearby Crystal Bridges Museum, a premier national art institution dedicated to American art and artists, is scheduled to open in 2009. 

John Q. Hammons Hotels & Resorts has developed four other properties in the Northwest Arkansas region, including the Embassy Suites Hotel Hot Springs and Hot Springs Convention Center, the Embassy Suites Little Rock Hotel and Convention Center, the Holiday Inn and Northwest Arkansas Convention Center and the Hampton Inn & Suites in Springdale.  Totaling all of his developments, Mr. Hammons has invested nearly $200 million in the state of Arkansas. 

Property Information 
The new meeting space is not the only attribute that sets the John Q. Hammons Center and Embassy Suites Hotel Northwest Arkansas apart from others in the region.  Featuring a breathtaking atrium, the hotel is topped off with a beautiful glass pyramid and is the tallest building in Northwest Arkansas.  Highlighted by tropical plants, a spectacular water feature and comfortable seating available throughout the area, the atrium is designed to create a rejuvenating and relaxing environment.  The hotel’s Cedar Creek Bistro café offers fine food and dining with seating available inside. 

About John Q. Hammons Hotels & Resorts, LLC 
Springfield, Mo.-based John Q. Hammons Hotels & Resorts, LLC is the nation’s leading independent builder, developer, owner and manager of upscale, full-service hotels, resorts and suites, including:  Embassy Suites Hotels, Renaissance, Marriott, Radisson, Residence Inn, Homewood Suites by Hilton, Holiday Inn and Courtyard by Marriott brands.  With 64 hotels strategically located near demand generators, such as state capitals, universities, airports, corporate headquarters or office parks in secondary and tertiary markets, John Q. Hammons Hotels & Resorts’ properties are dominant in their markets.  Over the course of his impressive career in the hotel business, Mr. Hammons has developed 175 hotels.  For more information about John Q. Hammons Hotels & Resorts, LLC, please visit the company’s Web site at 


Scott Tarwater
John Q. Hammons Hotels & Resorts, LLC
(417) 873-3591

Also See: John Q. Hammons Building a 125,000-square-foot Convention Center and Adding a 152-suite Tower to the Embassy Suites in Rogers, Arkansas / June 2005
John Q. Hammons Hotels Developing $55 million 230 room Marriott Hotel and 125,000-square-foot Convention Center in Rodgers, Arkansas / July 2004


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