Hotel Online  Special Report


NAACP Issues Lodging Report Card for 2006; Property Ownership
and Vendor Relationships Pull Scores Down
July 2006 - This year's grade for the lodging industry is a C+, marking slight improvement over last year's C. The lodging industry has come a long way since its first grade of D- in 1997. Over the years, with a series of mergers and acquisitions, the lodging industry has improved its overall industry grade. Adam's Mark, Marriott, Hyatt and Cendant all earned a B-. Omni, Choice and Hilton hotels earned a C+ while Lowes, Intercontinental, Starwood and Carlson all received a C. Best Western earned a D+.   

This industry tends to be most responsive in charitable giving, but has its greatest challenges in property ownership and vendor relationships. While the industry expresses a willingness to explore incentives to increase African American property ownership, very little change has been demonstrated.

Lodging Report Card

Company Score Grade
MARRIOTT (1)  2.93 B-
HYATT (2)  2.88 B-
CENDANT (3)  2.80 B-
OMNI 2.67 C+
CHOICE (4) 2.63 C+
HILTON (5)  2.50 C+
LOEWS 2.48 C
STARWOOD (7) 2.37 C
1.  Includes Marriott Hotels and Resorts, Ritz-Carlton, Renaissance, Courtyard, Residence Inn, TownPlace Suites, Springhill Suites, Fairfield Inn, JW Marriott; 
2.  Includes Park Hyatt, Grand Hyatt, Hyatt Regency, Hyatt; 
3.  Includes Days Inn, Howard Johnson, Knights Inn, Super 8, Travelodge, Wingate Inn, AmeriHost Inn, Ramada, Wyndam; 
4.  Includes Comfort Inn, Comfort Suites, Sleep Inn, Mainstay Suites, Clarion Hotels, Quality Inns, Hotels & Suites, EconoLodge, Rodeway Inns 
5.  Includes Conrad, Hilton, Embassy Suites Hotels, Doubletree, Hilton Grand Inn, Homewood Suites by Hilton, Hilton Grand Vacation Company, Hampton; 
6.  Includes Holiday Inn, InterContinental Hotels & Resorts, Candlewood Suites, Hotel
7.  Includes Westin Hotels, Sheraton Hotels, St. Regis, Four Points by Sheraton, The Luxury Collections, W Hotels;

Office of Communications

Also See: The Lodging Industry in the NAACP 2004 Report Cards Earned an Overall Grade of (C), Marking No Real Improvement from 2003 / July 2005
The 2004 NAACP Lodging Industry Report Card; Survey Results for 13 Hotel Chains / July 2004
NAACP Lodging Industry Report Card 2003; Foremost Problem Facing African-Americans: Property Ownership / July 2003
NAACP Report Gives Hotel Industry a Grade of B-minus for Diversity / July 2002


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