Marketers Insight on e-Travelers
25, 2006 - For the third consecutive year, travel consumers who frequently
use the internet to plan and research travel will assist industry technology
marketing professionals at the e-Marketing Insight Conference: Travel and
Tourism Trends (www.emarketinginsightconference.com),
being held August 24 and 25 in Chicago, IL.
The recent survey, featuring an exclusive panel of travel consumers, has reveled new attitudes and opinions toward online travel planning. The panel answered several questions from an online survey covering topics that ranged from web searches to e-mail newsletter subscriptions. Through the survey results, we learned more about how e-travelers searched for travel venues online, what motivates the choices they make and how they perceive e-mail and web promotions
The entire survey will be presented at the 2006 e-Marketing Insight Conference: Travel and Tourism Trends (www.emarketinginsightconference.com). Here is a sampling of the results:
“Each time we do this, we learn more about the e-traveler and the evolving process they go through when researching travel information and content,” said Dave Serino, e-Strategist for Gammet Interactive(www.gammet.com) and conference founder. “Collecting this type of data gives us an opportunity to identify any emerging trends relating to the travel and tourism industry. We are then in an excellent position to pass that insight on to travel marketers who can quickly and effectively apply it to their existing programs.”
Unlike other educational conferences currently offered to technology marketers, the e-Marketing Insight Conference (www.emarketinginsightconference.com) is developed specifically for the travel and tourism industry. Along with the research and survey results, the program will cover all aspects of online marketing and includes the following areas of interest: e-mail marketing, web site design and navigation, organic and paid search engine marketing, online advertising networks, and new promotional technologies like blogging, RSS and podcasting.
Serino, who is the lead presenter and organizer, has more than 16 years of hospitality and tourism marketing experience. He will be joined by renowned tourism industry consultant, author and speaker, Bill Geist of Zeitgeist Consulting (http://www.zeitgeistconsulting.com); award winning destination electronic marketer and researcher, David Bratton of Destination Analysts (www.destinationanalysts.com); and highly recognized destination web site designer, Jim Rudny of JRudny Web Design (www.jrudny.com).
All of this real-world internet marketing knowledge, and exclusive networking opportunities, will be offered for an affordable price of $429 per attendee. Based on past attendee feedback, registration will be limited to 30 attendees to optimize interaction and idea sharing. For registration information visit the conference web site at www.emarketinginsightconference.com or call 1-866-878-8824. Registration deadline is August 2 or when all 30 seats are filled.
If you can’t attend the conference, but are interested in receiving an executive summary of our travel industry interactive marketing survey, please complete the 12-minute survey here. (http://www.zoomerang.com/survey.zgi?p=WEB225GE7T5GS3) After submitting your data, you will receive an executive summary this fall.
e-Marketing Insight Conference is sponsored by nTarget.com – www.ntarget.com; JRudny Web Design – www.jrudny.com; DMOU – www.dmou.com ; Destination Analysts - www.destinationanalysts.com and is presented by Gammet Interactive – www.gammet.com.
Please see the conference web site for the entire two day schedule and additional information – www.emarketinginsightconference.com.
For more on this event, Gammet Interactive or technology marketing within the travel and tourism industry, please contact David Serino of Gammet Interactive via e-mail - firstname.lastname@example.org - or directly via phone 734-878-8800.
|Also See:||New Consumer Research To Be Presented at Aug. 24 - 25 Tourism e-Marketing Conference in Chicago / June 2006|
|Web Savvy Consumers Help Industry Marketers Gain Insight on e-Mail Marketing / June 2005|
|Insight on e-Mail Marketing Programs Offered to Tourism Industry / May 2005|