Hotel Online  Special Report

 HSMAI's 7th Travel Internet Marketing Strategy Conference
Set for Dec. 6, 2006 in Sunny Isles, Florida
Day-Long Workshop Held in Conjunction with HEDNA
at the Trump International Sonesta Beach Resort
MCLEAN, VA (Aug. 14, 2006) – Leading industry experts will gather to discuss the hottest issues and trends in Internet marketing when the Hospitality Sales & Marketing Association International (HSMAI) holds its 7th Travel Internet Marketing Strategy Conference on Dec. 6, 2006 at the Trump International Sonesta Beach Resort in Sunny Isles, FL.
Held in conjunction with HEDNA, the full-day program of keynote addresses, general sessions and roundtable debates will include a wide range of topics from search marketing, metrics, blogs and RSS feeds, to legal issues, best practices and more.
“The power of the Internet and e-commerce continue to skyrocket and greatly impact our business,” states Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI.  “For one to be at the top of their game and aggressive in today’s marketplace, every sales and marketing professional in travel and hospitality needs to be well educated and informed to truly maximize the Internet’s effectiveness.”
James Zito, corporate director of e-commerce, Morgans Hotel Group and co-chair of HSMAI’s Hotel Internet Marketing Committee, states: “We’ve created an intensive agenda of content that is strategic, informational and engaging, presented by leading experts and professionals in the field, including Geoff Ramsey, CEO of eMarketer, and Jacki Kelley, Yahoo! Category Development Officer, Travel.”
A unique, full-day event, the conference is targeted to individuals who are in corporate and regional positions dedicated to Internet marketing, and for those who want to learn more about this evolving medium.  The agenda will run from 8:30am to 4:45pm and will conclude with a networking reception until 6pm. 
Aside from two general sessions and keynote addresses, the program features a networking lunch which will include five roundtable discussions, followed by recaps presented by facilitators on the following topics:
  1. Travel
  2. Resorts – Internet Marketing Best Practices
  3. Search Marketing/PPC
  4. Destination Internet Marketing Challenges
  5. Group Booking Online
Additionally, there will be reports on important industry news from 2006 and new projects on the horizon, including studies on a new HSMAI iPerceptions Report, a TIA/HSMAI Metrics Feasibility Study, as well as news from IH&RA and HEDNA.
When reserved by Nov. 6, 2006, the cost to attend the Travel Internet Marketing Strategy Conference is $250 for HSMAI and HEDNA members and $405 for non-members, which includes a one-year membership in HSMAI.  After Nov. 6, 2006 the rate is $300 and $455 respectively; the HSMAI student rate is $125. 

Sponsors of the 7th Travel Internet Marketing Strategy Conference include: American Express, Cyveillance, eMarketer, Expedia, HSMAI University, iPerceptions, Quotient Marketing Inc., Real Magnet, The Map Network and TravelCLICK.  Partnership opportunities are available.  For information, contact Melanie Penoyar, HSMAI director of development, at 703-245-8037 or
HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry.  With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at 15 annual events.  Founded in 1927, HSMAI is an individual membership organization comprising of nearly 7,000 members worldwide, with 36 chapters in the Americas region.




8201 Greensboro Drive, Suite 300
McLean, VA 22102
phone: (703) 610-9024

Also See: Recap HSMAI's 6th Travel Internet Strategy Conference: Effectively Using Metrics, Legal Issues, Blogs / April 2006
The First-ever HSMAI Hotel Internet Marketing Strategy Conference Set for Miami, Florida on Dec. 12, 2003 / November 2003

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