for Customized CRM
FORT WORTH, TX (AUGUST 7, 2006) – Rosewood Hotels & Resorts, the premier manager of ultra-luxury hotels and resorts throughout the world, has selected Digital Alchemy to provide unique email marketing and customized guest relationship management tools.
Rosewood Hotels & Resorts manages properties worldwide including: The Mansion on Turtle Creek and Hotel Crescent Court in Dallas, The Carlyle in New York, CordeValle in San Martin, California, Inn of the Anasazi in Santa Fe, Las Ventanas al Paraíso in Los Cabos, Mexico, Hotel Seiyo Ginza in Tokyo, Japan, and a triumvirate of world-class Caribbean properties – Little Dix Bay on Virgin Gorda, Caneel Bay on St. John and Jumby Bay on Antigua.
“The name of the marketing game is, and always has been, communication with guests, and today there is no better means of communicating quickly, effectively and affordably than through high-quality, rich content communication delivered through email and Web promotions,” said Don Hay, CEO for Digital Alchemy. “We are excited to be able to share our expertise with Rosewood Hotels & Resorts.”
“Rosewood is constantly looking for ways to further personalize and enhance the hotel experience of our guests. Digital Alchemy’s recognition of Rosewood’s unique approach and their ability to work closely with us to customize solutions were key drivers in our selection of them over other providers that we evaluated,” said Robert Boulogne, COO for Rosewood Hotels & Resorts.
Through its partnership with Digital Alchemy, Rosewood will have access to a complete array of features and services, including:
In addition to the complete portfolio of CRM products available, perhaps the biggest benefit of working with Digital Alchemy is the personalization of service that the hoteliers receive.
“Digital Alchemy is dedicated to supporting our clients by providing a complete portfolio of products—and the expertise and manpower to put them into action,” Hay said. “By providing a complete, targeted and comprehensive CRM solution, we can help hoteliers maximize their investment and make their marketing dollars work more efficiently.”
About Rosewood Hotels
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