Hotel Online  Special Report

 Greenbrier Promotional Campaign
to Appear in Design Annual
International publication to include work created
by BOHAN agency in Nashville 

NASHVILLE, Tenn. -- August 2006 - The AAA Five Diamond Greenbrier resort is accustomed to recognition for its culinary prowess, its golf courses and its spa.  Now, its advertising is getting international acknowledgement.

A Greenbrier campaign called “Myths” created by BOHAN Advertising|Marketing in Nashville, Tenn., has been chosen for the 2007 Graphis Advertising Annual, one of the top showcase publications in graphic design and advertising.

Editors chose four selections from the “Myths” campaign.  The Graphis annual features approximately 300 entries from agencies, design firms and artists from around the world. It will be published this fall.

The “Myths” campaign suggests that legends such as the fountain of youth, an enchanted forest and a secret hideout really do exist at The Greenbrier in White Sulphur Springs, W.Va.  The fountain of youth concept promotes the resort’s spa, the enchanted forest refers to its Allegheny Mountain setting and the secret hideout highlights a formerly classified Cold War headquarters for the U.S. Congress.

A fourth campaign piece chosen is about Dorothy and the Emerald City, and it refers to famed interior designer Dorothy Draper, whose bold colors and designs are hallmarks of The Greenbrier.

Graphis is an international journal of visual communications that publishes annual books and monthly journals.  According to Graphis, its annuals “present the most innovative work on an international level in the fields of graphic design, photography, advertising and corporate identity.”

Among the BOHAN employees who developed the “Myths” campaign were executive creative director Scott Nelson, associate creative director Kevin Hinson, associate creative director Ray Otterson and copywriter Tricia Loftis.
BOHAN, established in 1990, is a full-service advertising and marketing agency. It has major clients in tourism, healthcare and consumer goods. < >

One Example from the "Myths" Campaign
Tom Adkinson, APR


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