Hotel Online  Special Report

 GenaRes to Offer Competitive Rate Shopping Tools
Via Interface with AnyRate Software

Leading-Edge Rate Intelligence Software
Now Available to all GenaRes Customers


Dallas, Texas & Germantown, Tennessee – August  29, 2006 – GenaRes Worldwide Reservation ServicesSM Ltd., the global hotel industry’s newest representation and reservations company, announced that it is the first central reservations system (CRS) to be fully integrated with the AnyRate Software NG competitive rate intelligence software.  The integration will allow GenaRes customers to seamlessly access AnyRate competitive rate reports and tools directly from their GenaRes system. 

The previously announced integration between GenaRes and EZ Yield, coupled with this integration with AnyRate, will provide GenaRes customers with an extremely powerful yet simple set of tools that will provide great efficiency and control as it relates to positioning and maintaining rates across all distribution channels.  Ursula Rhode, Executive Vice President of Global Services for GenaRes, noted that “the addition of the AnyRate competitive rate shopping tools to the GenaRes offering continues our drive to provide value-added tools to our customers at an affordable price.”  Rhode further noted that “after extensive research and review of various competitive rate shopping tools, we determined that AnyRate is the perfect partner to provide their proven technology and outstanding reporting package to GenaRes”.

In addition to the seamless integration, the alliance between GenaRes and AnyRate will also allow GenaRes customers to benefit via a discounted fee structure for the AnyRate competitive rate shopping programs.  John Romeo, President & CEO of AnyRate Software, stated “AnyRate is extremely pleased to enter into this partnership with another young and growing technology company serving the hotel industry.  GenaRes is a terrific product and is a great match for the AnyRate technology and tools”.

AnyRate offers a variety of competitive rate shopping reports and tools, including the new AnyRate NG report package, the most complete competitive rate shopping report package on the market today.  AnyRate Flash, a real-time rate search tool, will also be one of the featured products in the package offered to GenaRes customers.  AnyRate Flash is a true real-time search tool that conducts rate searches upon customer request, ensuring the freshest, most up-to-date rate intelligence possible.  This capability prevents the issue of stale data that can be experienced when some rate shopping vendors utilize “cached” or previously archived data in their “on-demand” report tools. 

GenaRes ( was formed last year by hotel industry veterans Michael G. Wilkins, Ricky A. Wilkins and Eugene Harris, who were founders of the Dallas-based hotel representation and reservations company Lexington Services Corp. In addition to originally founding Lexington Services, the GenaRes founders together have more than 30 years experience running a hotel company: Lexington Hotel Suites and Inns, which at one point had 50 hotels in its portfolio. “GenaRes is probably the only third party representation service that was truly created by hoteliers for hoteliers,” Harris said. “As former hoteliers, we understand the day-to-day challenges that hotel operators face.” GenaRes’ customers include Americas Best Value Inn, Settle Inn, LLC, Korman Communities, Italy’s Hotel Marketing Solutions (HMS), and hundreds of independent properties.

About AnyRate Software, Inc.
AnyRate Software, Inc. is a joint venture of leading hotel revenue management consultants and website technology experts resulting in the hotel industry’s most flexible, accurate, yet affordable competitive rate shopping tools. Any Rate competitive rate shopping reports are regarded by hoteliers as user friendly and very feature rich. Any Rate reports offer access to more websites (over 120) than any other provider and include industry-unique features such as providing the rate descriptions of all rates, ability to totally customize search programs, and extensive Quality Assurance processes.  For more information about Any Rate, visit, email, or call 901-309-3100. 

About GenaRes Worldwide Reservation Services, Ltd
Launched in 2004 by former Lexington Services Corp. founders and executives, Dallas-based GenaRes Worldwide Reservation ServicesSM Ltd ( is the hotel industry’s newest hotel reservations and representation company. As the first new central reservation system (CRS) to come to market since 1999, GenaRes’ GenaRaterSM Web-based CRS and related services are provided on an ASP basis and are designed for properties ranging from small independents to large chain hotels worldwide. Laying its claim as the lodging industry’s only privately held reservations technology provider that was created by hoteliers for hoteliers, GenaRes’ services include: seamless GDS and Internet connectivity, a private-label Internet booking engine, a Web-based CRS with two-way XML property management system interfaces, and private-label voice reservations/call center services. GenaRes is headquartered in the Dallas/Fort Worth suburb of Grapevine, Texas, and has sales representation worldwide, with offices in Bulgaria, Italy, Greece, Cyprus, Thailand, Turkey, Switzerland and Vietnam.


John Romeo 
    Any Rate Software, Inc. 

Also See: The Venetian Resort-Hotel-Casino Selects AnyRate Software to Provide Competitive Rate Intelligence / July 2006
Home-Towne Suites Selects AnyRate Software to Provide Competitive Rate Intelligence / February 2006
Italy-Based Hotel Marketing Solutions Selects AnyRate Software as Its New Provider of Competitive Rate Intelligence / January 2006
AnyRate Software Launches Enhanced Rate Search Technology / June 2005
Hawthorn Suites Implements ‘Any Rate’ Competitive Rate Shopping Program / November 2004

To search Hotel Online data base of News and Trends Go to Hotel.Online Search

Home | Welcome! | Hospitality News | Classifieds | Catalogs & Pricing | Viewpoint Forum | Ideas/Trends
Please contact Hotel.Online with your comments and suggestions.