| Dallas, Texas & Germantown, Tennessee � August 29, 2006 �
GenaRes Worldwide Reservation ServicesSM Ltd., the global hotel industry�s
newest representation and reservations company, announced that it is the
first central reservations system (CRS) to be fully integrated with the
AnyRate Software NG competitive rate intelligence software. The integration
will allow GenaRes customers to seamlessly access AnyRate competitive rate
reports and tools directly from their GenaRes system.
 The
previously announced integration between GenaRes and EZ Yield, coupled
with this integration with AnyRate, will provide GenaRes customers with
an extremely powerful yet simple set of tools that will provide great efficiency
and control as it relates to positioning and maintaining rates across all
distribution channels. Ursula Rhode, Executive Vice President of
Global Services for GenaRes, noted that �the addition of the AnyRate competitive
rate shopping tools to the GenaRes offering continues our drive to provide
value-added tools to our customers at an affordable price.� Rhode
further noted that �after extensive research and review of various competitive
rate shopping tools, we determined that AnyRate is the perfect partner
to provide their proven technology and outstanding reporting package to
GenaRes�.
In addition to the seamless integration, the alliance between GenaRes
and AnyRate will also allow GenaRes customers to benefit via a discounted
fee structure for the AnyRate competitive rate shopping programs.
John Romeo, President & CEO of AnyRate Software, stated �AnyRate is
extremely pleased to enter into this partnership with another young and
growing technology company serving the hotel industry. GenaRes is
a terrific product and is a great match for the AnyRate technology and
tools�.
AnyRate offers a variety of competitive rate shopping reports and tools,
including the new AnyRate NG report package, the most complete competitive
rate shopping report package on the market today. AnyRate Flash,
a real-time rate search tool, will also be one of the featured products
in the package offered to GenaRes customers. AnyRate Flash is a true
real-time search tool that conducts rate searches upon customer request,
ensuring the freshest, most up-to-date rate intelligence possible.
This capability prevents the issue of stale data that can be experienced
when some rate shopping vendors utilize �cached� or previously archived
data in their �on-demand� report tools.
GenaRes (http://www.genares.com)
was formed last year by hotel industry veterans Michael G. Wilkins, Ricky
A. Wilkins and Eugene Harris, who were founders of the Dallas-based hotel
representation and reservations company Lexington Services Corp. In addition
to originally founding Lexington Services, the GenaRes founders together
have more than 30 years experience running a hotel company: Lexington Hotel
Suites and Inns, which at one point had 50 hotels in its portfolio. �GenaRes
is probably the only third party representation service that was truly
created by hoteliers for hoteliers,� Harris said. �As former hoteliers,
we understand the day-to-day challenges that hotel operators face.� GenaRes�
customers include Americas Best Value Inn, Settle Inn, LLC, Korman Communities,
Italy�s Hotel Marketing Solutions (HMS), and hundreds of independent properties.
About AnyRate Software, Inc.
AnyRate Software, Inc. is a joint venture of leading hotel revenue
management consultants and website technology experts resulting in the
hotel industry�s most flexible, accurate, yet affordable competitive rate
shopping tools. Any Rate competitive rate shopping reports are regarded
by hoteliers as user friendly and very feature rich. Any Rate reports offer
access to more websites (over 120) than any other provider and include
industry-unique features such as providing the rate descriptions of all
rates, ability to totally customize search programs, and extensive Quality
Assurance processes. For more information about Any Rate, visit www.any-rate.com,
email [email protected], or call
901-309-3100.
About GenaRes Worldwide Reservation Services, Ltd
Launched in 2004 by former Lexington Services Corp. founders and executives,
Dallas-based GenaRes Worldwide Reservation ServicesSM Ltd (http://www.genares.com)
is the hotel industry�s newest hotel reservations and representation company.
As the first new central reservation system (CRS) to come to market since
1999, GenaRes� GenaRaterSM Web-based CRS and related services are provided
on an ASP basis and are designed for properties ranging from small independents
to large chain hotels worldwide. Laying its claim as the lodging industry�s
only privately held reservations technology provider that was created by
hoteliers for hoteliers, GenaRes� services include: seamless GDS and Internet
connectivity, a private-label Internet booking engine, a Web-based CRS
with two-way XML property management system interfaces, and private-label
voice reservations/call center services. GenaRes is headquartered in the
Dallas/Fort Worth suburb of Grapevine, Texas, and has sales representation
worldwide, with offices in Bulgaria, Italy, Greece, Cyprus, Thailand, Turkey,
Switzerland and Vietnam.
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