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 Laila Oinas Named Candlewood Suites - Sterling, Virginia Operating Partner
(RESEARCH TRIANGLE PARK, NC) On April 1, Laila Oinas, general manager of Candlewood Suites-Sterling, VA, was named operating partner by The Generation Companies LLC (Generation), a Research Triangle Park-based real estate developer, asset manager and operator of extended stay hotels. The Operating Partner Program, pioneered in the hotel industry by Generation in 2000, promotes proven talented and ambitious hotel general managers to owner-partners, giving them not only more autonomy, but also more financial interest in their hotel. To qualify, general managers must complete a rigorous application process, pay a good-faith deposit, and prove their operational expertise with high scores in the areas of quality assurance, guest service, preventative maintenance, phone sales, and revenue growth. 

In the hospitality industry since 1987, Oinas worked with  Howard Johnson’s, Econo Lodge, Quality Inn and Homestead Studios before joining Generation nearly 6 years ago.  

Oinas has won numerous awards, including 2003 Assistant General Manager of the Year,  Candlewood Suites-Herndon; Intercontinental Hotels’ 2005 NewComer Hotel of the Year, Candlewood Suites Sterling; and 2005 Generation Squeaky Clean Candlewood of the Year, Candlewood Suites Sterling.  “We’re delighted that Laila has taken this step in her career and know that she will make a considerable impact at her hotel and in our cutting edge Operating Partner Program,” said Ron Jacobsen, Generation Vice-President of Operations.

“There is so much turnover in hotels due to burnout and pay ceilings,” Oinas commented. “Once a manager is in a good position, there is little opportunity for advancement without relocation. Companies don’t realize how much money they’re losing when good managers leave, the high cost of retraining, the loss of relationships, and overall employee turmoil. The Generation Companies has found a way to keep good managers by providing a good compensation package and high overall work satisfaction.” 

(Left to Right) Laila Oinas, general manager of Candlewood Suites/Sterling, VA,
and Mark Daley, President of The Generation Companies LLC
The Candlewood Suites-Sterling is part of the Sterling Hotel Campus, a 253-suite extended stay hotel park located at the corner of East Severn Way and Atlantic Avenue in Sterling, Virginia near Washington DC.  A joint development sharing a tree-dotted courtyard, this innovative hotel campus boasts two properties, Candlewood Suites/Sterling and Suburban Extended Stay Hotel of Sterling. 

The Candlewood Suites-Sterling features 121 suites and offers spacious accommodations that cater to the unique needs of long-term guests, including a complete kitchen with full-sized refrigerator and dishwasher, 27-inch TV, VHS/DVD player, large business desk, adjustable executive chair, two-line speaker phone with data port and complimentary high-speed wireless and Ethernet internet access. A state-of-the-art boardroom with 42” plasma and AV system is also available. Guests have access to free laundry facilities, free video and CD library, and the Candlewood Cupboard – a 24-hour honor-based pantry with food and sundries at grocery store prices. The hotel campus provides free shuttle service to and from the airport, and to attractions and businesses within a three-mile radius.

The Generation Companies is a Research Triangle Park, North Carolina-based real estate developer, asset manager and operator of extended stay hotels in North Carolina, Kentucky, Virginia, Florida and Tennessee.  Generation has more than 2800 hotel rooms and $130 million in real estate assets under management, and employs over 350 associates at 23 properties.  Generation is actively seeking new management, development and acquisition opportunities in the extended stay segment and has a number of hotels in various stages of development. For more about Generation, visit


Laila Oinas, Operating Partner
Candlewood Suites-Sterling, VA

Ron Jacobsen, Vice-President
The Generation Companies

Also See: Sterling Hotel Campus, a 253-suite Extended Stay Hotel Park, Opens in Sterling, Virginia; Comprised of a Candlewood Suites and a Suburban Extended Stay Hotel Both Managed by The Generation Companies / July 2005
Generation Companies Breaks Ground on Eighth Virginia Candlewood Suites / Aug 2003

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