Hotel Online  Special Report


"Big Daddy" Is Big Winner for Cendyn; Cendyn's eVisibility
Product Generates Increased Revenue for
Clients Based on Google Changes
BOCA RATON, FL (April, 2006) – Google unleashed its latest update termed "Big Daddy", which contained new code for sorting and examining web pages, changes in its data center infrastructure and how it reads sites. eVisibility, an electronic marketing service for managing Search Engine Optimization(SEO) provided by Cendyn ( successfully dealt with these changes and enabled its client’s to generate over the top revenue and page rankings.

"Our properties benefited greatly from Cendyn's eVisibility efforts.  Turtle Bay Resort on Oahu ( saw a 100% increase in online bookings in March.  Eaglewood Resort & Spa in the Chicago area ( saw online bookings triple, visibility increase 27%, and the number of site visits increase by 23%.  Chaminade of Santa Cruz ( doubled their revenue and saw a 25% increase in site visits," said Jack Schmidt, Chief Marketing Officer, Benchmark Hospitality International.

SEO is the process of increasing the amount of visitor traffic to a web site by ensuring a high ranking in the search results of a search engine.  The higher a web site ranks in the results of a search, the greater the chance that it will be visited by a user and is an essential component of any internet marketing strategy. 

According to Forrester Research, over 80 percent of Internet users reach websites through search engines and 85 percent of Internet users rely on search engines to locate relevant information on the web. Cendyn’s eVisibility service positions web sites for the utmost return on investment within the major search engines. 

“eVisibility has been tested and proven before (there were four major Google updates last year), but this goes above and beyond all expectations.  We have posted the most successful month both in visit counts and highest page rank increases for more than 500 clients using our proprietary eVisibility tactics.  Cendyn’s SEO team is continuously looking for new and accepted ways to increase page rank and traffic to our client’s sites,” said Charles Deyo, Cendyn’s President.

Cendyn has established itself as an industry leader in the realm of Search Marketing and this success is attributed to an “outside the box” approach to marketing the search engines. Unlike other e-commerce categories, internet users search for travel and hospitality services and offerings within the context of the destination. Therefore the search engine strategy for travel and hotel websites is subject to a different methodology than what the general SEO strategies offer.

About Benchmark Hospitality International

Benchmark Hospitality International, an independent hospitality management company based in The Woodlands (Houston), Texas, operates resorts, conference centers, hotels and condominium resorts both domestically and internationally.  For locations of Benchmark Hospitality properties and for additional information, visit Benchmark's Website at

About Cendyn 

Cendyn ( is a full-service interactive marketing firm established in 1996. Cendyn has won several prestigious industry awards for its design, innovation and marketing efforts. 

Specializing in turnkey solutions for the travel and hospitality industry as well as other business-to-business and consumer-focused industries, this Boca Raton, Florida-based company provides highly personalized customer service. Its comprehensive range of services include website marketing, website design and development, search engine marketing, branding and logo development, along with many other interactive products such as eProposalTM, eConciergeTM, eSurveyTM, eConnectivityTM, eBookerTM, ePlannerTM, eMenuTM and eBrochureTM among others. For a complete list of products and services, please visit our website 

Let Cendyn show you how far an idea can go!

Cendyn is headquartered at 1515 North Federal Highway, Suite 204, Boca Raton, FL 33432. For more information, contact Robert Magliozzi, Vice President of Integration and Product Sales at 1-866-625-4518, or Robin Deyo, Executive Vice President at (561) 314-3212,

For Cendyn media inquires, contact Sarah E. Flynn at 561-243-1922 or


Sarah E. Flynn
Willcaro Communications LLC
561.243.1922 (EST)

Also See: Hyatt Hotels & Resorts Selects Cendyn E-Concierge Product for Global Use / March 2006

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