Hotel Online  Special Report


 art’otel, Park Plaza's Quirky Art-focused Hotel Brand, 
Adding Fifth Hotel in Bucharest, Romania

June 15, 2006 - Executives at Park Plaza Hotels Europe today reveal plans for a new hotel in Bucharest, further strengthening the company’s aggressive expansion pattern across Europe.
The hotel site is that of an existing office building which, undergoing its extensive conversion under the leadership of local architects Constantin Ciurea and their design firm Architect Service, is due for completion at the end of 2007. 
Located in the old centre of the city near Cismigiu Park, Mihail Kogalniceanu Square and the financial district, the hotel will include 62 guestrooms, restaurant and bar, fitness suite, business centre and conference facilities.   
The hotel, with its intimate number of guestrooms, facilities and unique design elements fits perfectly within the art’otel collection – Park Plaza Hotels Europe’s quirky, 4-star deluxe art-focused design hotel brand. Joining the company’s 4 existing art’otels (Berlin x2, Dresden and Budapest) art’otel bucharest will share the unique fusion of architecture and contemporary art that so dramatically characterized the brand.
As in an art gallery, each art’otel displays artworks and paintings of one single artist, typically local to the city destination. The artist for the new hotel has not yet been selected.
Designed by London-based EAD Limited, the interior will boast minimalist décor and furnishings with warm lighting and local influences. Mr Ezra Attia, who heads up EAD Limited, is no stranger to hotel design having been responsible for the interiors of some 600 hotels worldwide, including several properties within Park Plaza Hotels Europe’s suite – Riverbank Park Plaza, London and Astrid Park Plaza Antwerp to name a few.
Micha Polak, Senior Vice President for Park Plaza Hotels Europe comments:
“I am thrilled with this development – art’otel is a stunning concept and increasing the portfolio to include Bucharest will add considerable value to the brand.  Each art’otel – currently in Berlin (x2), Dresden and Hungary - is unique in its art and design yet they each share a common service element that makes them charming and a real hit with the art enthusiasts who regularly stay with us.  I am confident this development will mark many more across some of the key historic European cities and I look forward to launching this new hotel next year.”
Park Plaza Hotels Europe is the master franchisor of Carlson Hotels Worldwide for the 4-star Park Plaza Hotels & Resorts brand in 55 countries in Europe, the Middle East and Africa.  The company also manages the 4-star trendy art’otel brand, the 4-star deluxe Sherlock Holmes Hotel, London and the new 5-star all-suite Plaza on the River – Club and Residence, London.
Stylishly decorated 4-star modern hotels whereby each hotel is dedicated to a famous contemporary artist. art'otels are well known for their "art'rageous" service and cater to those who live and travel "artfully"
Park Plaza Hotels & Resorts
At over 50 easily accessible key locations, Park Plaza Hotels & Resorts provide a welcome sign worldwide with 4-star hotels offering superior service, luxury guestrooms, modern meeting facilities and fine restaurants catering to leisure and business travellers.
Park Plaza Hotels & Resorts is part of Carlson Hotels Worldwide, a global hotel industry leader encompassing nearly 900 hotel and resort operations in 68 countries.  Carlson Hotels Worldwide is one of the major operating groups of Carlson Companies, Inc., a global leader in providing corporate solutions and consumer services in the marketing, travel and hospitality industries.  Other names in the Carlson family of brands and services are: T.G.I. Friday’s® restaurants, Radisson Seven Seas Cruises®, Carlson Wagonlit Travel®, and Carlson Marketing Group®, the largest relationship marketing services company in the United States.

Park Plaza Hotels Europe
Julia Stone
T: +44 20 7034 4815

Also See: DIFA Completes 10.5 million Conversion of the ’Wallhöfe’ Building Into the167 room Wallstreet Park Plaza, Berlin / March 2006
Park Plaza Hotels in North America, Europe and India Unify to Form One Brand / Nov 2002


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