|
Solution Featuring iHotelier Central Reservation System |
CHICAGO (June 7, 2006) � TravelCLICK Inc., a
leading provider of hotel business process management (BPM) solutions,
announced today that The West Paces Hotel Group, a renowned international
hotel and resort management company, will implement an integrated TravelCLICK
distribution solution to drive increased revenue across its various brands.
TravelCLICK�s iHotelier Central Reservation System (CRS) will act as the
distribution hub for website and GDS reservations, while market intelligence
and marketing solutions provide decision support and demand growth for
seven managed properties and three Solís brand hotels.
The West Paces Hotel group owns and manages ultra-luxury and luxury properties, as well as a select group of independent hotels. The company plans to expand the Solís and Capella brands using iHotelier�s award-winning OneScreen booking engine to drive online revenue through its website. To complete their distribution strategy, hotels will target the key travel agent channel using TravelCLICK�s next-generation seamless connectivity to the four major GDS and its Internet distribution. West Paces is also implementing targeted travel agent media to optimize conversion rates and increase overall GDS channel bookings. �Our premier hotels and resorts are differentiated by unprecedented levels of customer service,� said Robert A. Warman, Executive Vice President and Chief Operating Officer of The West Paces Hotel Group. "Our strategy is to use TravelCLICK�s powerful solutions to differentiate ourselves in the online market. In particular, the booking engine provides a unique online booking experience that allows our guests to customize their stay while at the same time driving incremental revenue online.� Performance-rich FLASH enables the web booking engine to show The West Paces Hotel Group�s luxury properties through a single, dynamic booking screen. With just one click, inventory and rates display in real time, creating a fully interactive shopping environment for guests. Comprehensive graphics capabilities, multi-language support, email marketing tools and dynamic packaging capabilities enhance the guest experience and promote the up selling of room types and amenities. �TravelCLICK is pleased to partner with The West Paces Hotel Group to provide an integrated distribution platform,� said Scott Farrell, Senior Vice President of Product Management at TravelCLICK. �Our combination of leading-edge technology and proven best practices will elevate these properties to the next level of bookings performance and enhance their online presence as a popular luxury brand, helping to drive incremental revenue across all properties.� The group also plans to implement the iHotelier system at its Capella brand properties in the near future. About The West Paces Hotel Group
About TravelCLICK
|
Contact:
TravelCLICK
|
.