| Miami Lakes, FL (June 2006) - It wasn�t even a year ago that Don Shula�s
President and General Manager Linda Harvey was beginning to rethink the
hotels strategy due to lagging hotel occupancy and average rate, until
she receives a call from OZone Strategic Marketing claiming to have added
several occupancy points and substantially improved average rates to a
major / branded hotel client. All achieved in as little as three
months! After more than 30 years of hotel management, Harvey was
to say the least, quite skeptical of their claims.
Harvey realizes with the many choices in distribution channels, technologies, and pricing for sales today, it was becoming almost impossible for her team to manage each channel effectively, while still maintaining superior customer service. �Although I am a very systematic person, I still was not convinced that OZone could make this happen. I was also gravely concerned that our people would lose sight of the importance of our customers as they focused on numbers. Once bitten - twice shy! One month later, after the initial on-site work had been done by the OZone team, we were already counting $100,000 more in revenue than we had forecasted 30 days earlier. All we did was discuss, modify and ultimately agree to OZone�s sales strategies. They fully explained what they were doing, why, where and how�they did all the leg work for us. After four months and by the end of 2005, we were ahead by more than $400,000. I guess you would say I have become a believer and a true advocate of Jeff and the OZone sales principles�not to mention OZone�s ability to deliver what they promise. We have just come through the best first quarter that we have ever experienced in the 23 year history of our hotel�better than any Super Bowl year of the past. OZone helped to teach our revenue team how to take the guess work and emotion out of developing and implementing an effective rate strategy. Our team still meets everyday with OZone via a ten minute conference call. We just extended our agreement for another term and continue to watch our revenues grow with amazement. I guess you could say OZone helped to get us �into the Revenue Zone� For more details on the Miami Lakes Hotel project, please contact: Linda
Harvey President, Shula�s Hotel and Golf Club call: 305.821.1150
or via e-mail: [email protected]
OZone Strategic Marketing, LLC is a results driven, independent consulting firm with expertise in the fields of Hospitality Sales and Marketing, Distribution, Revenue, Pricing and Operational Hospitality Management. We guarantee a 10:1 payback! In 2005, OZone created and captured or $30,000,000 in incremental revenue for its distinguished client base of over 30 hotels representing close to 10,000 rooms. Through extensive market research and planning, sales re-engineering, advance revenue management and pricing tactics, OZone has been able to introduce new business processes that have created immediate payback. Each term project is designed to continue providing value to the hotel and survive long after each engagement has been completed. Our goal for each client is simple:
For more information contact Laura Osborne, Vice President of Sales
and Marketing, OZone Strategic Marketing LLC, 203.348.3022, or via e-mail
at: [email protected].
You can also drop by and see us at HITEC booth #121.
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