Hotel Online  Special Report


The Knowland Group Begins Service in Sacramento, CA
Market Intelligence Firm Continues Its Midas touch As It Adds The City
First Incorporated during the Gold Rush to Its Client Base
Washington, DC (June 13, 2006) — The Knowland Group announced today that it has begun service in the Sacramento, CA market. 
The Knowland Group, whose lead generation service has helped many hotel group sales departments strike gold, will begin offering its services to hoteliers in Sacramento. When gold was discovered in 1848, just 30 miles east of Sacramento, it was the start of something big. Since its “Wild West” beginnings, Sacramento has become the home to word-class restaurants, shopping, performing arts, and museums. 

The Knowland Group has also experienced an incredible transformation over the 21 months it has been in business. Using the concerns expressed by group sales personnel about existing market intelligence services, the firm built a product that not only responded to each of the issues raised, it did so in a unique way. The Knowland Group pioneered the format of combining an online application with daily email reports, and the rest was history. Their product’s reputation spread, making them the most sought after market intelligence service in the country. “We knew that our service would only have value if our clients could use it every day to help them develop new business,” said Mike McKean, the firm’s managing director. “Our efforts to create a service that provided real time, accurate information that could be used easily have been rewarded by the growing demand for it.” 

Sacramento has used its Gold Rush heritage as the base on which it builds its future. The Knowland Group has already begun looking at its current product to see how it can be adapted to changing market demands. 

About The Knowland Group | Headquartered in Washington, DC, The Knowland Group provides market intelligence services to the hospitality industry. Through the use of technology-based business practices, The Knowland Group is able to offer services at a speed, ease of use and quality that is unprecedented in the hospitality industry.  Much more than just a reader board service, The Knowland Group’s services include providing clients with qualified group sales leads, event planner contact information, upcoming events suited to their properties, and detailed information on group activities in their competitive set. For more information, visit or call (202) 842-9244.


The Knowland Group
(202) 842-9244

Also See: The Knowland Group Presents Services to Southern California Embassy Suites Co-op / June 2006
Top 5 Group Events - North America - May 2006 / June 2006
The Knowland Group Begins Service in Seattle, WA / May 2006
The Knowland Group Begins Service in Portland, OR; Market Intelligence Firm Continues Expansion – Begins Service in Pacific Northwest Market / May 2006
The Knowland Group Begins Service in Annapolis and Colombia, Maryland / May 2006
The Knowland Group Begins Service in Colorado Springs, Colorado; Market Intelligence Firm Continues Expansion – Offers Group Sales Leads in Key City for the Aerospace Industry / May 2006
The Knowland Group Begins Service in Milwaukee, Wisconsin; Market Intelligence Firm Continues Expansion - Offers Group Sales Leads in Tenth Midwest Market / April 2006
The Knowland Group Begins Service in Rochester, Minnesota / Market Intelligence Firm Uncovers Small Market with Unusually High Concentration of Health Care Events (Biotech, Pharmaceutical, HMOs, Others) / April 2006
Dolce International Selects the Knowland Group for Group Sales Leads / April 2006
America’s Fastest Growing Reader Board Service Experiencing Tremendous Growth, Available in Additional Markets Nationwide / November 2005
The Knowland Group Announces Partnership with the Most Famous Hotels in the World / October 2005
Who Posed for Her First ad, for Suntan Lotion, on the Diving Board of the Hotel Roosevelt's Pool? – Hotel Trivia (and a Lot More Information) Now Included in the Knowland Group’s 8AM Comp Set Reports / August 2005
Top Five Complaints about Hotel Reader Board Services / August 2005
The Knowland Group Expands Services by Teaming with Expotel / August 2005
The Knowland Group Announces Entrance into the HSMAI Affinity Partner Program / November 2004

To search Hotel Online data base of News and Trends Go to Hotel.Online Search

Home | Welcome! | Hospitality News | Classifieds | Catalogs & Pricing | Viewpoint Forum | Ideas/Trends
Please contact Hotel.Online with your comments and suggestions.