Hotel Online  Special Report

Adam’s Mark Hotels Implements Passkey as its Online
Group Reservation & Management System
Passkey to provide Adam’s Mark with competitive advantage
in serving the meetings market and its meeting planners

(Dallas, TX/Quincy, MA - June 26, 2006) Passkey International Inc., the worldwide leader in online group reservations, today announced that Adam’s Mark Hotels, a distinctive hotel chain specializing in meetings and conventions, has selected Passkey as its online group reservation system. Passkey will be deployed across all Adam’s Mark properties, and offered to meeting planners as an integral component of its meeting services package. Adam’s Mark will implement Passkey at its locations in Denver, Indianapolis, Dallas, St. Louis, and Buffalo. 

Adam’s Mark is a unique hotel company: Its entire hotel portfolio is managed as a single brand by one private owner, allowing it to offer planners an unmatched consistency of excellent customer service, as well as reliable cutting-edge event planning solutions. Passkey fits nicely into this mission of excellence. With Passkey, planners will be able to offer their attendees the convenience of online hotel reservations, as well as being able to monitor block availability and pick-up in real-time. Importantly, planners will be able to integrate registration and housing into a single seamless process using Passkey’s powerful RegLink.

“We listened to our planners, pored over the ROI, and evaluated our existing group management processes. We came to the conclusion that Passkey is the absolute right solution to maximize our group revenue and streamline our processes,” explained Mark Lowery, Vice President, Distribution Strategy & Revenue Management for Adam’s Mark Hotels. “Passkey is becoming the de facto industry standard for managing group reservations.” 

With Passkey, Adam’s Mark Hotels will be able to: 

  • Offer group attendees online booking via customized event websites 
  • Drive ancillary revenues from up-selling hotel services and amenities to group attendees 
  • Establish better room block-optimization and reduce attrition exposure and wash 
  • Offer planners access to real-time pick-up and booking pace reports 
  • Upload rooming lists in any format 
“We are thrilled to add the Adam’s Mark Hotels to our rapidly expanding network of Passkey-enabled hotels,” stated Greg Pesik, President and CEO, Passkey International Inc. “Passkey’s unique functionality, open-standards architecture, and hotel system integrations will help Adam’s Mark increase their group business, and further streamline their group reservations process.” 

Each year many of the hospitality industry's most prestigious group business magazine awards are bestowed upon Adam's Mark hotels, including the Pinnacle Award, Planner's Choice, M&C Gold Key and Award of Excellence.

About Adam's Mark Hotels: 

Adam's Mark operates upscale, full-service, convention hotels in Colorado, Indiana, Missouri, New York and Texas. The properties feature spacious accommodations, versatile meeting and convention facilities, award-winning dining, live entertainment, and many other guest amenities including high-speed Internet access. Website: 

About Passkey

Passkey is the worldwide leader in online group reservations management. The Boston-based technology company offers event attendees, planners and providers with a powerful web-based onDemand solutions that lets them manage their group reservations on the web.

The Passkey-enabledSM global network consists of over 85% of major U.S. Convention and Visitors Bureaus (CVBs), as well as thousands of hotels, trade associations, corporate meeting planners, and meeting management companies. Passkey investors include: Lazard Technology Partners; Sabre (NYSE: TSG) (; Galileo (NYSE: GLC) (; Worldspan (; TravelCLICK ( and DRV Investments, LLC.



Dahlia El Gazzar
Director of Marketing
Passkey International Inc.

Also See: Bill Oates Named to Passkey Board of Directors / June 2006
Passkey Hires Top Hospitality Industry Professionals; Key Additions to Sales Team Broadens National Coverage / January 2006
The Scottsdale Plaza Resort Selects Passkey to Optimize Group Reservations for its Meeting Planners / November 2005
Passkey Names Steven Shapiro CFO & Senior VP of Operations / October 2005
Gaylord Hotels Initiates Company-Wide Deployment of Passkey’s Online Group Reservation Technology  / July 2005
ACCOR North America Upgrades Its Meetings and Conference Business by Implementing Passkey / July 2005
Passkey Adds Las Vegas Hilton to Rapidly Growing Roster of Passkey-enabled Hotels / June 2005
Customer Focused Hotels Launch Passkey to Drive Group Business / April 2005
Hyatt Hotels & Resorts First Major Hotel Chain to Implement Passkey GroupLink SM; All Group Reservations automatically transferred to Hotel Reservation System / March 2005
Passkey Names Bob Orlando Chief Financial Officer / January 2005
Passkey Releases Automated Rooming List Management Product; New Functionality Eliminates Manual Keying of Room Lists for Passkey Users / December 2004
Hotels Accelerating Adoption of Advanced Technology Solutions to Manage Group Business; Passkey Empowers Hotels to Increase their Online Group Bookings / June 2004
Eight More Cities to Offer Passkey; Charlotte, Cincinnati, Hartford, Ontario, Richmond, Toronto, Washington D.C., and Wildwoods Join the Passkey-enabledSM Network / February 2004
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Passkey is Named MPI's Exclusive Digital Partner for Group Housing / March 2003
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Passkey Goes Global; Opens Office in Dublin, Lyon Convention and Visitors Bureau First European City to Become Passkey-enabled / Nov 2002
Boca Resorts, Inc., Selects Passkey to Further Serve Meeting and Event Planners / Oct 2002
Omni Hotels First to Implement Passkey Enterprise Solution Across Entire 40-Property Portfolio / Oct 2002
PGA of America Hits the Green With Passkey / Aug 2002
Nothing But BlueSkyz and Passkey / Sept 2002
Jay Ramadorai Joins Passkey as Senior Vice President & Chief Technology Officer / July 2002
Passkey Names Former Hotel Executives Paul Rantilla and Andrew Mace to Sales Positions / April 2002 

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