Hotel Online  Special Report

InnLink Set to Showcase New features
at HITEC 2006
Booth 848 

Hendersonville, TN - June 13, 2006 - As one of the leading providers of central reservation services and technology, InnLink CRS delivers reservation management tools required to help hotel owners and managers achieve higher occupancy and revenues. InnLink provides voice, electronic, internet and marketing services to over 1000 independent and corporate owned, managed, or franchised hotels, resorts, inns, condominiums and extended-stay properties. Located in a suburb of Nashville, Tennessee, InnLink has experienced steady growth over the past 15 years by building a reputation based on innovative technology backed by exceptional and responsive customer service. For years InnLink has worked closely with PMS vendors developing a variety of interfaces that result in real-time bookings and tighter rate and inventory controls. As one of the first companies to introduce channel distribution management, InnLink will soon unveil an enhanced version of this tool that will provide increased flexibility among both horizontal and vertical distribution channels. At next week’s HITEC conference (June 20/22) in Minneapolis, the company will showcase new customer applications, features, and enhancements to its menu of reservation products and services for the hospitality industry.

Centralized data and information controls through RESmatrix

RESmatrix, InnLink’s unique user-friendly, graphical customer data management tool, has just gotten friendlier!  As the data ‘command center’ for all hotel data and distribution controls, RESmatrix encompasses a wide variety of access for the hotelier through single screen change tools. Unlike the “drill down” approach to data changes employed by other vendors, InnLink’s   single screen tools are faster and simpler to use.  New or enhanced RESmatrix tools include:

revASSIST Competitive Rate Shopping, embedded within RESmatrix, permits the hotelier to view and act upon lowest-available, GDS and Internet displayed rates of up to 7 competitive hotels immediately within its own rate management area of RESmatrix without leaving the application.  This optional tool shows side-by-side comparisons and enables hotels to compete online more effectively, view competitive historical rate changes, analyze trends, and win the business by adjusting rates appropriately.

Length of Stay “sell-through” and “no-arrival” controls have been enhanced to permit hotels greater control of length of stay mandates and special requests surrounding check-in times and requirements.

Online Invoicing and Dispute Resolution allows hotels not only to view all of their own invoiced reservation data detail, but also to resolve disputes online, to finalize their bills, and to pay their reservation invoices.

Online Training – As a Webex Training Center, InnLink encompasses initial training; spot training, and multi-staff training easily.  InnLink’s customers may enroll for training online and expect InnLink’s training coordinators to respond quickly to new hires, staff changes, or remedial training opportunities.

High Occupancy vs. Room-Type Displays – Written with condos, timeshares, and other occupancy-driven accommodation types in mind, InnLink provides either typical room-type displays or occupancy-type displays for distribution through its reservation channels.  

Base Rate Modifier – Rates may be configured traditionally or as a single rate from which all other rates cascade by percentage or currency amount. Properties that utilize this function may change all rates by adjusting a single, master rate.  

vLINK – New Voice Services 

Boasting some of the highest conversion rates among hotel call centers, InnLink’s Call Operations Teams (COT) are housed within the company’s secure, Nashville-based, Contact Center operation. Integrating staff with task, Reservation Sales Agents (RSA) receive no less than 80 hours of education and training before answering their first call.  Increasing ADR, closing the sale, and a drive to excel are the goals of every RSA.   In addition, new vLINK services include:

callASSIST – Periodic forwarding of locally-received reservation calls from a property to InnLink’s Contact Center, freeing Front Desk staff to handle their guests and InnLink to answer the calls.

callPRO – Customer-specific promotional and special event messages added to the voice greeting cycle and heard by all potential guests or shoppers.

Hertz Program – InnLink’s vLINK and iLINK customers have the option to participate in a revenue-generating program through InnLink.  At the guest’s request and after the lodging reservation is confirmed, InnLink will forward the guest to Hertz agents for car rental inquiry. InnLink shares its commission with the participating hotel. 

Group/Tour Desk – Service enhancements within InnLink’s existing Group / Tour Desk include optional group contract management, rate negotiation, and centralized group controls.

iLINK Booking Engine  –  New features offer greater control and revenue opportunities.

InnLink continues to expand its iLINK booking engine to meet the needs of an evolving lodging industry.  

Alternate Property Display  – Enables corporate and franchised hotels to display alternate property room availability for properties within their systems when no availability exists at the initially chosen property.   

Graphical Guest Confirmations – Emailed to the guest following the booking confirmation through iLINK, present a warm thank-you and customer-specific greeting.

User-definable color schemes and images – Lends a coordinated look and feel to the hotelier’s website.

eLINK electronic reservation services maximize property salability

InnLink’s eLINK electronic reservation services include distribution to both GDS and Internet travel portals.  Working for the customer, InnLink strives diligently to open the door to greater revenue opportunities for its customer base.  Recently, InnLink spearheaded an effort among travel portals to expand property search results by increasing the radius of search proximity from “city center.”  This effort provided increased property results and reservations both for InnLink’s customers and participating portals.

Package Handling Solutions – New!

New Package Handling Solutions permit hotel control of package ingredients and images, room type assignment/restriction, rates, effective dates, and much more.  Made available to guests through all of InnLink’s reservation channels (voice and electronic) and managed by the hotel through RESmatrix, InnLink’s graphical data and information tool, Package Handling Solutions enables guests to book high revenue packages and promotions such as “Weekend Get-Away” or “Honeymoon/Wedding” packages. 

“At InnLink, we take pride in our commitment to the research and development of new products, services, and partnerships that enable our clients to better manage the marketing of their property,” states InnLink’s president Mike Young. “By investing in technology InnLink offers the most flexible and relevant combination of reservation service programs in the lodging industry, and by servicing the customer well, we retain our customers”.

InnLink staff will be on-hand to demonstrate these new
products and services June 20 to 22 in
Booth 848 at HITEC 2006

About InnLink, LLC: 

InnLink maximizes channel-managed, reservation revenue streams for over 1000 hotels, resorts, inns, condominiums and extended-stay properties. InnLink is dedicated to excellent and superior customer service and to revenue growth for its hotel customers. Established in 1991, InnLink is a wholly owned subsidiary of ShoLodge, Inc. of Hendersonville, Tennessee. To learn more about InnLink’s products and services visit  or contact Mary Skinner, Director of Marketing at 615-264-8087 or


Mary Skinner
Director of Marketing InnLink, LLC
PH: 615-264-8087

Also See InnLink CRS and REMco Software Forge Alliance / June 2006
InnLink Names Hertz Vendor of Choice For Car Rental Services / December 2005
Select Inns’ Reservations Increase through InnLink / August 2005
InnLink and The Rubicon Group Create Strategic Alliance for Revenue Management and Enhanced Inventory and Distribution Controls / June 2005
Value Place Goes Live with InnLink’s Reservation Services / January 2005
InnLink chosen by Savannah Suites for Reservation Services / January 2005
InnLink Chosen by Select Franchising, Inc. for Reservation Services / December 2004
Lees Inns chooses InnLink for Private Label Voice, Seamless GDS, Internet, and Booking Engine Services / November 2003
Safar Hotels, Inc. Selects InnLink to Provide Complete Reservation Services for New Hotel Brand and Membership Organization / November 2003
Moonstone Hotels Increases Reservations Through InnLink / August 2003
The AmericInn® Lodging System Completes Chainwide Conversion to New Central Reservation System / July 2003
InnLink Acquires; Enters Online Web and Retail Travel Businesses / May 2003
InnLink and Launch GDS and Online Internet Reservation Services to the Bed and Breakfast Industry / April 2003
AmericInn Signs InnLink for Central Reservation System Management; Chainwide Conversion Scheduled for June 2003 / March 2003
InnLink Signs Suburban Franchise Systems’ 61 Hotels for Private Label Voice, Seamless GDS, Internet, and Booking Engine Services / Dec 2002
InnLink Creates a “Perfect Union” with GuestHouse International Franchise Systems / Aug 2002
InnLink Hires Sharryn Harewood as Director of Marketing Solutions / Aug 2002
InnLink Acquires – Internet-based Search Engine and Travel Web Site with over 25,000 Bed and Breakfast Listings / June 2002
Hospitality International's Alliance with InnLink Results in Reservations' Increase of Over 100% / May 2002 
InnLink Positions for Growth - Launches New Web Site, Increases Staff and Enhances Services / Feb 2002 
Innlink Activates Hospitality Intl's 5 Brands and 252 Properties for Voice, GDS, and Internet Reservation Services / Jan 2002 
Innlink Announces Two-Way CRS Interface with Multi-Systems, Inc. (MSI) PMS / Jan 2002 

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