Hotel Online  Special Report



 The First W Hotel in Texas, the W Dallas Victory Hotel and
Residences Opens with 252 Guestrooms and 144 Condos
NEW YORK, June 22, 2006 - The worlds of high style and cowboy chic collide today with the opening of the first W Hotel in Texas, the W Dallas Victory Hotel and Residences. W Hotels Worldwide, the world's fastest growing luxury hotel brand, brings its signature Whatever/Whenever service and unique amenities to the city of Dallas, with its first residential property, offering ownership of the brand's legendary lifestyle. The W Dallas features 252 guestrooms and 144 one- and two-bedroom condos, Craft restaurant by world- renowned chef Tom Collichio, an outpost of Las Vegas' renowned Ghostbar nightclub on the 33rd floor, a 5,000-square-foot bliss spa and 16th floor infinity pool and fitness facility overlooking downtown.


Located immediately across from the American Airlines Center, home of the NBA Dallas Mavericks and NHL Dallas Stars, the W Dallas is the centerpiece of a 72-acre "Victory" master development in downtown Dallas, including a plethora of high-end retail, dining and entertainment options, as well as landscaped parks and outdoor public spaces. The W Dallas' custom rooftop heliport -- a first for W -- can be seen from anywhere in downtown.

Upon entering the hotel, guests will be drawn in by dramatic water features, ever-glowing walls of soft lighting and a grand staircase surrounded by art including a horse and cowboy figurines suspended from the ceiling. Flirting with guests' senses and providing a social and cultural escape with comfortable, inviting furniture and arts, culinary, film and fashion events, the W Living Room will reveal a who's who of Dallas, there to unwind, revive, sip, shop, get wired up or fired up for a night out.

Oversized guestrooms will wow locals and visitors alike with Texas-sized amenities and features, from 11-foot ceilings and 42" flat-screen TVs to seven foot long W Signature featherbeds and full-size bliss bath products. Guestroom options also include suites with private terraces that put guests right in the action for concerts and game events at the American Airlines Center to the Extreme WOW Suite, which features a wall of windows providing a dramatic vista of downtown Dallas, a private terrace and a number of treats designed to WOW.


High above the glittering expanse of Dallas, ghostbar (of Las Vegas fame) on the 33rd floor of the W Dallas is a sultry and sophisticated indoor-outdoor lounge and sky deck, providing a 180-degree view of Dallas. ghostbar will feature a large glass inset in the floor offering a jaw-dropping view straight down to the ground floor, a signature element from its Las Vegas outpost.

Craft, the unique restaurant concept by award-winning chef Tom Colicchio, will be the W Dallas' signature restaurant. The original Craft located in New York City won the James Beard Award for Best New Restaurant and has remained a constant hotspot, offering patrons the highest quality seasonal ingredients with simple preparations that accentuate the natural flavors in every dish. In addition to Craft, the W Dallas Victory will be home to Colicchio's fast- casual restaurant concept 'Wichcraft, offering take-out sandwiches and sweets.

The bliss spa on the 16th of the W Dallas will offer hotel guests, residents and locals signature treatments including bliss' popular ginger rub, hangover herbie, betweeny wax and triple oxygen treatments. With over 5,000 square feet of tension-fighting facilities, nine treatment rooms, a retail boutique, movie-while-you-manicure stations and men's and women's lounges featuring their legendary brownie buffet, crackers and cheese and other delightful pre and post treatment treats, bliss Dallas is the brand's seventh spa following those in New York, Chicago, Los Angeles and San Francisco.


In addition to indulgences such as specialty P.A.W. (Pets Are Welcome) amenities for guests traveling with guests and "Munchie Boxes" (W's version of the minibar) featuring unique items like DVF emergency beauty kits in every room, W Dallas-Victory also offers its famous "Whatever/Whenever" service, guaranteeing "whatever you want, whenever you want it" 24-hours a day. Available at the touch of a button on every guest room phone, the hotel's specially-trained Whatever/Whenever agents are dedicated to fulfilling the wishes of every guest, no matter how large or small, from a pair jogging shoes at 2am to private Jet service to the Hamptons to everyone's favorite -- a bathtub filled with hot chocolate. Additional Whatever/Whenever services range from inspiring wake-up calls and door-to-door luggage service to in- flight meals to go and on-site text messaging for guests.

The W Dallas also offers guests and residents 24-hour access to SWEAT., a 3,000 square-foot state-of-the-art fitness facility featuring personal trainers and designed by local fitness guru Larry North. At WET(TM), the hotel's 16th floor infinity-edge swimming pool overlooking downtown Dallas, guests can relax on specially-designed lounges while enjoying cocktails and lighter fare courtesy of Craft.

For business meetings, social events or intimate gatherings, W Dallas residents and locals can take advantage of eight specially-designed meeting rooms offering more than 11,000 square feet of space. The largest, the Great Room, accommodates up to 600 people and features a glowing, color-changing reception wall. Each meeting room is equipped with high-speed Internet access, state-of-the-art audio visual equipment and catering by Craft.

The W Dallas is the brand's first property featuring W Residences, offering owners all the benefits of being attached to a W Hotel, including signature W amenities enjoyed by hotel guests and exclusive access to private in-home catering, VIP service at W's restaurants and bars, botanicals services, daily maid service and more. It's the first time guests will have access to the W lifestyle 24/7. Upcoming W Residences include openings in South Beach, Hollywood, Las Vegas, Fort Lauderdale, Hoboken, Scottsdale and Phoenix.

About W Hotels

W Hotels is a global lifestyle brand with 20 properties in the most vibrant cities around the world. Inspiring and indulging its guests with thoughtful, refreshing and stylish experiences, signature restaurants, bars and destination spas, W has become the fastest growing luxury hotel brand in the world. Each hotel offers a unique mix of innovative design, comfort and cultural influences from fashion to music to art and everything in between. Recent openings include W's first property in Asia, W Seoul -- Walkerhill and its first property in Canada, W Montreal. W Residences, offering the W lifestyle at home, have been announced for Las Vegas, Hollywood, South Beach, Phoenix, Scottsdale and Hoboken. Internationally, W has announced plans for hotels in the Maldives, Barcelona, Hong Kong, Shanghai, Santiago and Dubai. For more information, visit .

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 850 properties in more than 95 countries and 145,000 employees at its owned and managed properties. Starwood(R) Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis(R), The Luxury Collection(R), Sheraton(R), Westin(R), Four Points(R) by Sheraton, W(R), Le Meridien and the recently announced Aloft(SM). Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit .

Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.


Jane Lehman
   W Hotels Worldwide

Also See: W Dallas Had 3,000 Applications for 200 Positions; Wit, Whimsy Are Keywords for W Staffers in Training / June 2006
The W Dallas Victory Hotel & Residences Adding 2nd W Residence Tower; Nears Sellout of First 61Condo Units / April 2005
Developers of Victory, a 72-acre Master Planned Development in Dallas, Appoint Starwood to Manage and Operate the W Dallas Victory Hotel and Residences / July 2003

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