Inn of the Year Winners for 2006
Brand Consistency are Hallmarks of 2006 Awardees
Silver Spring, Md. (June 26, 2006) -- Choice Hotels International, Inc. (NYSE: CHH) today announced that 11 properties have received honors as the 2006 Inn of the Year award winning hotels. The awards were announced at the company's annual convention in Nashville, Tennessee. From Colorado to Virginia to Texas to Tennessee, and from Sweden to Japan, this year's winners represent the "best of the best" in the areas of guest satisfaction and brand performance within the company's worldwide system of more than 5,200 hotels.
"This year's winning hotels are those that adhere to Choice's highest standards for hotel quality and brand consistency while continually delivering great service that keeps guests coming back," said Charles A. Ledsinger, Jr., president and CEO of Choice Hotels. "Brand quality and consistency support our commitment to deliver our franchisees the highest possible return on investment."
Brand consistency and quality are important components of guest satisfaction and key focal points for Choice. Across all of its ten brands, Choice is improving guest satisfaction by researching and analyzing what is important to guests. The company is utilizing this intelligence to focus its efforts and attention on the key drivers for guest satisfaction. Choice is also working collaboratively with its franchisees to provide them the tools, training and assistance that will aid in elevating brand performance and brand consistency.
Winning hotels, which meet and exceed standards in all of these categories, are selected by reviewing properties' guest satisfaction scores, which are calculated using surveys emailed to guests within 48-72 hours of checkout, as well as Quality Assurance Review scores. This year's Inn of the Year award winners all ranked as one of the top five hotels within their brand.
The 2006 Inn of the Year award winners are:
About Choice Hotels
Choice Hotels International franchises more than 5,200 hotels, representing more than 425,000 rooms, in the United States and more than 40 countries and territories. As of March 31, 2006, 653 hotels are under development in the United States, representing 51,157 rooms, and an additional 69 hotels, representing 6,223 rooms, are under development in more than 20 countries and territories. The company’s Cambria Suites, Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, Econo Lodge, Rodeway Inn, MainStay Suites and Suburban Extended Stay Hotel brands serve guests worldwide. Additional corporate information may be found on the Choice Hotels Internet site, which may be accessed at www.choicehotels.com.
|Also See:||Consumer Preferences and Travel Trends Prompts Choice to Create New Brand - Cambria Suites; Cost Per Key Estimated at $63,000, Excluding Land and Soft Costs / January 2005|
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