Spot Light
HITEC 2006

Looking for a CRM Solution at HITEC? 
Checklist Helps Find Best-Fit Solution
Hoteliers searching for an e-marketing solution at HITEC that helps reach/retain online customers
through e-mail initiatives are encouraged to use the CRM Checklist provided by Digital Alchemy
FORT WORTH, TEXAS— JUNE 13, 2006 — If you are attending the Hospitality Industry Technology Exposition and Conference (HITEC) in Minneapolis and you’re looking for a business partner to help with your e-marketing and customer-relationship management campaigns, Digital Alchemy has prepared a features checklist to help in narrowing your search. 

“As online bookings continue to grow as the preferred method to make travel reservations, it’s a safe bet that there will be more e-marketing and CRM companies at HITEC 2006 than ever before,” said Don Hay, CEO of Digital Alchemy. “The HITEC website (www.hitec.org) lists more than 25 companies under the CRM solution category, and equally as many under the sales-and-marketing, guest member history, e-business, e-marketing and e-distribution technologies umbrellas. If you’re not sure what features and functions you are looking for before you go to the show, or don’t know much about the vendors in relative categories, you may find yourself wasting a lot of valuable time.” 

Digital Alchemy has created a checklist that enables attendees to ask a series of features questions to each of the vendors they visit. Based on the response, attendees will be able to determine at a quick glance if a particular company is the right e-business partner. 

“We’re providing attendees what we consider the key questions to ask of the various technology companies they visit to help in determining quickly if they offer what the hoteliers are looking for,” Hay said. “If you were to ask Digital Alchemy if we offer the services listed, we would reply “YES” to every single one – and then some. It’s the Digital Alchemy Advantage, and we’re proud of our solution, staff and customer success.”

The CRM Checklist can be found on the Digital Alchemy website at www.Data2Gold.com. Companies can pre-schedule an appointment with Digital Alchemy during the HITEC show by calling (817) 249-0757 or e-mailing Sherry May, VP of Sales at SMay@Data2Gold.com.  Digital Alchemy will not be exhibiting at the event.

“Hotels looking for an out-of-this-world return on investment from their E-Marketing and CRM program and an advantage over their competition need to adopt the Digital Alchemy Advantage,” Hay said. 

The CRM Checklist can be found at www.Data2Gold.com
Click on the “HITEC CRM Checklist” button.

About Digital Alchemy

With extensive experience in - and exclusive focus on - the hospitality industry, Digital Alchemy’s team of experts understands the need of hotel management companies and independent hotels for powerful, cost-effective software solutions that improve customer relationships, boost occupancy and drive revenue. The company’s Data2Gold e-Relationship Manager, with five modules, provides an unmatched range of advanced email-based CRM capabilities that increase the effectiveness of hoteliers’ marketing programs. For more information, visit www.Data2Gold.com or email them at SalesTeam@Data2Gold.com.


Don Hay
Digital Alchemy
Tel: (817) 249-0757

Also See: Clairvoyix Maps Out ‘Best-Guest’ Marketing Strategies for Grand Heritage Hotels & Resorts / June 2006
World-Famous Golf Resort Driving Sales More Effectively with Clairvoyix Software / May 2006
Grand Traverse Resort & Spa Relies On Clairvoyix to Target Travelers / March 2006
Independent Hotels Hail Clairvoyix Database Marketing Solution; Broadmoor, ClubCorp and Seaport Boston Reach their Preferred Guests through Affordable, Centralized, Online Database Marketing / March 2006
Noble House Hotels & Resorts Partners With Clairvoyix to Target Gen-X Travelers / March 2006

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