in Seven Years of Operation
OH) June 15, 2006 – Americas Best Value Inn has been recognized by Lodging
Hospitality Magazine, a Penton Media, Inc. publication, as the Fastest
Growing Hotel Chain in the country for the fourth consecutive year. Posting
the largest growth in U.S. hotel rooms between March 2004 and 2005, the
brand added 8,117 rooms, an increase of 29.7 percent from the previous
In only seven years of operation, Americas Best Value Inn has opened over 650 properties throughout the United States, Canada, and Mexico, and recently introduced the brand in China. Vantage Hospitality Group is now ranked the 12th largest hotel company worldwide.
“This incredible growth, in such a short period of time, is unprecedented in the lodging industry,” said Roger Bloss, President and CEO of Vantage Hospitality Group, the brand’s parent company. “We’re very proud of the brand’s accomplishments over the past seven years.”
Bloss attributes Americas Best Value Inn’s exceptional growth to the
fact that the brand is a membership affiliation – not a typical franchise.
Applying the innovative Freestyle Membership Model, developed by Bloss,
the brand’s hotel owners, referred to as members, pay monthly membership
fees based on the number of rooms, not in accordance with royalty fees,
as is the case with most franchises. In 2005, members received an overall
average system Return on Investment of 629 percent. The brand also
offers members a vote and a voice in the brand’s direction and policies.
“Americas Best Value Inn’s rapid expansion has also been a result of the traveling public’s receptiveness to the brand’s name, logo, and exceptional product,” said Peter Frantz, Marketing Director. “Consumers are looking for a hometown lodging experience at a real value, and that’s exactly what each of our locations offer.”
In addition to being recognized as the Fastest Growing Hotel Chain for four consecutive years, Americas Best Value Inn also won Lodging Hospitality’s Chain Leadership Award for the third year.
|Also See:||Finding Success with the Americas Best Value Inn Brand, Franchisor Vantage Hospitality Group Moves Into the Upscale Lodging Segments with The Lexington Collection; Already Has 12 Lexington Collection Hotels in its Portfolio / December 2005|
|Midscale Operators Develop Sales Strategies To Pursue Declining Corporate Market / June 2003|