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 Amadeus Partners with HSMAI Foundation to Sponsor
'Defining Revenue Management' Special Report
MCLEAN, VA (June 14, 2006) – The Hospitality Sales & Marketing Association International (HSMAI) Foundation has announced a partnership with Amadeus, a leading provider of IT solutions to the travel and tourism industry, on the soon-to-be-released special report titled Defining Revenue Management: Top Line to Bottom Line.  Initial findings from the comprehensive and eagerly-awaited report will be released at the upcoming HSMAI Revenue Management Strategy Conference on June 19, 2006 in Minneapolis.
“Amadeus is pleased to partner with the HSMAI Foundation on this important initiative,” states Andy Ahluwalia, general manager, Hospitality Business Group for Amadeus North America.  “As a technology partner to the travel industry, Amadeus is committed to helping hoteliers integrate efficient and effective revenue management into their everyday business operations.”
The report, under the guidance of the HSMAI Revenue Management Special Interest Group (SIG), will be a practitioner-friendly publication that addresses the fundamentals of revenue management for a broad audience of hospitality professionals.  With comprehensive content that is both readable and actionable, it will deliver tools and information for revenue management education, incorporating expert advice from interviews with industry executives and educators, case studies, and practical checklists for implementing successful revenue management strategies at the property level.
“This is a tremendous effort that will undoubtedly impact and assist the growing and all-important discipline of revenue management, and we are so pleased that Amadeus has pledged their support of such a groundbreaking and relevant initiative,” states Melanie J. Penoyar, CAE, director of development for HSMAI.
The publication will be produced in a manner similar to the recent special report produced by HSMAI entitled DeMystifying Distribution, widely praised by the industry for its insight, accuracy and comprehensive coverage of the topic.
Delving deep into the fundamentals, nuances and specifics of revenue management, the special report will address the following:
  • Ideas and initiatives to maximize revenue opportunities, optimize profits by managing revenues and develop an infrastructure (strategies, policies, procedures, reports, etc.) to make informed decisions about accepting or rejecting business. 
  • An overview of the external market such as segmentation, demand forecasting, revenue strategy, operational forecast, interdepartmental integration, strategic pricing, inventory control strategies and internal performance analysis. 
  • Tactics including rate-level maintenance, inventory management and rate offer assessment (for group and negotiated rates). 
  • The optimal environment, characteristics and descriptors.
The Revenue Management Special Interest Group is made up of a group of HSMAI members who advance the revenue management discipline through education, certification, participation, resources and guidance, enabling leaders to optimize revenue and performance within their own organizations.  The SIG Advisory Board includes corporate revenue management executives from Accor North America, Destination Hotels & Resorts, Host Marriott Corporation, Hilton Hotels, InterContinental Hotels Group, Outrigger Hotels & Resorts, Peabody Hotels, Preferred Hotel Group, and TravelCLICK.
Amadeus is the chosen technology partner for providers, sellers, and buyers of travel.  The company provides distribution, IT and point-of-sale solutions to help its customers adapt, grow and succeed.  The leading provider of IT solutions to the travel and tourism industry, Amadeus is present in 75 countries covering more than 215 markets worldwide.
HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry.  With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at eight annual events, including HSMAI’s Affordable Meetings®, and HSMAI World Quest.  Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 38 chapters in the Americas region.
For more information on sponsorships, please contact Melanie Penoyar, director of development at or call (703) 245-8037.
For more information on the HSMAI Revenue Management Special Interest Group, contact the Hospitality Sales & Marketing Association International, 8201 Greensboro Drive, Suite 300, McLean, VA 22102, phone (703) 610-9024; fax (703) 610-9005; or visit

Richard S. Kahn, (516) 594-4100
Taryn Schneider, (954) 525-1394

Also See: Focusing on “The Politics of Revenue Management,” the 3rd HSMAI Revenue Management Strategy Conference Attracts 47 Different Hotel Brands and Management Companies / June 2006
Revenue Management: Too Tactical and Not Strategic Enough; Highlights from HSMAI's Revenue Management Strategy Conference / June 2005

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