|MINNEAPOLIS, June 20, 2006 – Softscribe
Inc., a technology public
relations firm focused on driving sales for companies targeting the
markets, today announced at HITEC 2006 the launch of a new college internship
Fred Gittinger, vice president of human resources for Softscribe, said,
“We evaluate applicants in college business programs who are articulate
and possess a serious desire to learn marketing and sales in a professional
environment. Adam stood out among more than a dozen applicants, three
of whom we personally interviewed.” Adam comes to Softscribe with
hospitality experience, and is completing an undergraduate degree in marketing.
Gittinger explained, "His resume was excellent, but Adam’s exceptional
people skills closed the deal.”
The part-time program provides a supportive environment for college
students to learn sales-focused public relations and enter the marketing
profession, with a focus on hospitality industry marketing strategy.
Softscribe’s first intern is Adam Travis, a senior marketing major at Georgia
State University. Mr. Travis’ initial duties as Account Coordinator
include setting up online public relations campaigns, coding news releases,
computer maintenance, and interfacing with industry publications and Softscribe’s
Softscribe’s President, Michael Squires, said, “A college internship
program is a win-win for both the students and Softscribe. Working
with e-savvy interns allows our company to gain fresh insights on the newest
online tools colleges are teaching.” Squires noted that interns
like Adam need an opportunity to experience real world business situations
before they formally enter their profession. “The new program gives
motivated students a chance to explore different industries and apply their
abilities.” Softscribe’s focus on three separate industries gives
interns a wide scope of experience with a variety of marketing strategies.
Michael B. Squires
Travis was born and raised in Marietta, Georgia. After finishing
high school he moved to Atlanta to attend Georgia State University.
While attending GSU, Travis worked in the restaurant industry progressing
from serving and bar tending to a management position. He also did
other small marketing jobs that incorporated sales and focus groups.
Mr. Travis’ outside interests include sports such as tennis, golf, baseball,
skateboarding, running, hiking, camping and volunteer activities with inner
city youth. His most recent project was building the only free skateboarding
ramp in downtown Atlanta, a facility that attracts 60 youths per week.
Adam is always looking for opportunities to grow and learn, which makes
him an important contributor to Softscribe’s mission of adding value to
About Softscribe Inc.
in 1999, Softscribe Inc. practices true
public relations, not just publicity, to help technology companies
targeting the US government, hospitality and healthcare industries drive
product sales and solidify their brands. The company does this through
a blend of traditional one-to-one-marketing public relations and imaginative
Search Marketing with an emphasis on media and influencer relationships,
writing and a focus on messaging strategy. Softscribe’s clients include
Aptech Computer Systems, Inc., Gold Key Solutions, Hospitality Safe, LodgeNet
Entertainment Corporation, NORTHWIND, Manugistics, Troux Technologies and
many other leading technology companies. For more information please visit