Hotel Online  Special Report

ARAMARK Harrison Lodging Survey Reveals Venue Selection Plays
Critical Role in Overall Success of Meeting or Conference


Survey also reveals interest in hosting meetings
in non-traditional environments

PHILADELPHIA (June 16, 2006) – ARAMARK Harrison Lodging (AHL), a leader in the conference and corporate training centers industry, recently conducted a survey with Litchfield Research, an independent research firm based in Marietta, Ga., revealing that venue selection plays a critical role in the overall success of a meeting or conference.

According to the survey, 73 percent of respondents said that the actual training facility/conference center was “very important” in contributing to the overall success of a training or meeting session. 

“A training room/conference center can make or break the training experience,” noted one respondent.  Another respondent said, “A great training environment adds to the experience, but a poor training environment can ruin the best training program.”

“These responses clearly substantiate our strong belief that venue and conference facilities play a critical role in the perceived outcome or success of meetings and training sessions,” said Jeff Weggeman, vice president of sales and marketing, ARAMARK Harrison Lodging. 

Furthermore, participants also indicated that they proactively measure productivity benefits and/or success ratios as it relates to venue.  The large majority of individuals measuring the benefits/success ratio do so by creating post meeting evaluation forms, surveys and questionnaires.

“The meeting industry wants less distractions and more focus on the learning process,” says Weggeman.  “And as the industry continues to focus on measurement, we predict that there will be an increased demand to provide methodologies for conducting studies on how venue selection can impact a meeting/training success rate.”

Currently, ARAMARK Harrison Lodging is in the process of conducting a survey with PFK Consulting and will be later devising a system for companies to successfully measure venue ROI as well as return on objectives (ROO).

Editor’s note:  The survey was conducted by Litchfield Research, an independent research firm based in Marietta, Ga. 
Responses were obtained by sending an e-mail invitation to 1,322 members of the 2006 Chief Learning Officer Magazine 
Business Intelligence Board.  A total of 334 respondents entered the survey, a 25 percent response rate.

About ARAMARK Harrison Lodging 
ARAMARK Harrison Lodging, a division of ARAMARK, provides a wide range of professional services, including meeting and recreational support services to conference and corporate training centers, specialty hotels, national and state parks, resorts and other tourist destinations throughout the United States.  ARAMARK Harrison Lodging is a single source provider for educational environments, event and meeting planning, premium dining needs and catering, on-site restaurants, retail merchandise sales and facilities management.  For more information on ARAMARK Harrison Lodging, please log on to

ARAMARK is a leader in professional services, providing award-winning food services, facilities management, and uniform and career apparel to health care institutions, universities and school districts, stadiums and arenas, and businesses around the world. In FORTUNE magazine's 2006 list of "America's Most Admired Companies," ARAMARK was ranked number one in its industry, consistently ranking since 1998 as one of the top three most admired companies in its industry as evaluated by peers and industry analysts. The company was also ranked first in its industry in the 2006 FORTUNE 500 survey. Headquartered in Philadelphia, ARAMARK has approximately 240,000 employees serving clients in 20 countries. Learn more at the company's Web site,


ARAMARK Corporate Communications
David Freireich

Lisa Epstein
Allison & Partners
Phone:  619-533-7973


Also See: Scott Shontz Named Vice President of Development, ARAMARK Harrison Lodging / January 2006
ARAMARK Harrison Lodging Announces Strategic Alliance with Chief Learning Officer Magazine / January 2006
ARAMARK Integrates ARAMARK Harrison Lodging with its Parks and Resorts Business; Bruce W. Fears Named President, ARAMARK Harrison Lodging / September 2005
ARAMARK Harrison Lodging Assumes Management of Dodgertown Sports & Conference Center / August 2005
More Than Any Other Company…Eight ARAMARK Harrison Lodging Conference Centers Selected As 2005 Successful Meetings’ Pinnacle Award Winners / August 2005
Jeff Weggeman Appointed Vice President of Sales for ARAMARK Harrison Lodging / July 2005
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Tom Nolan Promoted to Regional Vice President of ARAMARK Harrison Lodging / June 2005
ARAMARK Harrison Lodging’s Mike Fahner Appointed as Member of IACC’s Board of Directors / April 2005
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Jack Kealey, Senior Vice President of ARAMARK Harrison Lodging, Retires / March 2005
The Learning Center at Marlboro Becomes The Conference Center at Marlborough / March 2005
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ARAMARK Harrison Lodging and Joan Eisenstodt Identify Five Developments to Watch in 2005 / January 2005
ARAMARK Harrison Lodging’s Jack Kealey Named Recipient of IACC’s Mel Hosansky Award For Distinguished Service / April 2003
Mike Fahner and Greg Wier Named to Vice President Posts with ARAMARK Harrison Lodging / September 2004
Merrill Lynch Conference & Training Center to Retain ARAMARK Harrison Lodging Management, Undergo Improvements and Name Change to Harrison Conference Center & Hotel -- Princeton Forrestal Center / Aug 2004
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