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Critical Role in Overall Success of Meeting or Conference |
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in non-traditional environments PHILADELPHIA (June 16, 2006) � ARAMARK Harrison Lodging (AHL), a leader in the conference and corporate training centers industry, recently conducted a survey with Litchfield Research, an independent research firm based in Marietta, Ga., revealing that venue selection plays a critical role in the overall success of a meeting or conference. According to the survey, 73 percent of respondents said that the actual training facility/conference center was �very important� in contributing to the overall success of a training or meeting session. �A training room/conference center can make or break the training experience,� noted one respondent. Another respondent said, �A great training environment adds to the experience, but a poor training environment can ruin the best training program.� �These responses clearly substantiate our strong belief that venue and conference facilities play a critical role in the perceived outcome or success of meetings and training sessions,� said Jeff Weggeman, vice president of sales and marketing, ARAMARK Harrison Lodging. Furthermore, participants also indicated that they proactively measure productivity benefits and/or success ratios as it relates to venue. The large majority of individuals measuring the benefits/success ratio do so by creating post meeting evaluation forms, surveys and questionnaires. �The meeting industry wants less distractions and more focus on the learning process,� says Weggeman. �And as the industry continues to focus on measurement, we predict that there will be an increased demand to provide methodologies for conducting studies on how venue selection can impact a meeting/training success rate.� Currently, ARAMARK Harrison Lodging is in the process of conducting a survey with PFK Consulting and will be later devising a system for companies to successfully measure venue ROI as well as return on objectives (ROO). Editor�s note: The survey was conducted by Litchfield
Research, an independent research firm based in Marietta, Ga.
About ARAMARK Harrison Lodging
About ARAMARK
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Contact:
ARAMARK Corporate Communications
Lisa Epstein
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