Hotel Online  Special Report

TravelCLICK iHotelier Selected by CHIP Hospitality
for Central Reservation System Solution 
Trendsetting management company moves to iHotelier for
integrated distribution solution to increase online bookings
CHICAGO (April 18, 2006) – TravelCLICK Inc., a leading provider of hotel business process management (BPM) solutions, announced today that CHIP Hospitality, a leading Canadian hotel and resort management company, will implement the TravelCLICK iHotelier Central Reservation System (CRS) for website and GDS reservations, online advertising, as well as the call center interface at their self-managed reservations center. 

Focusing on mid-market to upscale, full-service and extended stay hotels, CHIP Hospitality's portfolio includes over 30 properties in cities across Canada.  The group looks forward to iHotelier’s system stability and reliability to increase hotel bookings.  With an integrated solution from TravelCLICK, CHIP will use the high-performance iHotelier CRS featuring the OneScreen web booking engine and GDS connectivity.  To generate additional demand for the chain, CHIP will launch online advertising including targeted messages on TravelCLICK’s exclusive travel agent network across all four GDSs. 

“We see real value in the total solution approach that TravelCLICK offers,” said Robert Pratt, Senior Vice President, Operations for CHIP Hospitality.  “TravelCLICK will not only provide reliable technology that is easy for our guests to use but will also provide a full range of marketing options that help drive business to our properties. The power of these solutions working together will enable us to be more competitive.” 

With the goal of increased traffic to individual properties, CHIP Hospitality is eager to implement the iHotelier area search function on the group’s corporate website ( and enable guests to find a hotel based on location, dates of stay, amenities, price and/or corporate and promotional codes.  Guests ultimately book their reservation through the OneScreen online booking engine. 

“CHIP Hospitality will benefit from superior technology and our proven best practices for driving hotel revenue,” said Scott Farrell, Senior Vice President of Product Management at TravelCLICK.  “Whether its property merchandising on their corporate website or driving bookings through a variety of online channels, TravelCLICK puts the full distribution picture into focus so CHIP can accelerate their growth and track the performance of each property.”

In addition to powering CHIP Hospitality’s corporate website and distributing rates and inventory on the GDS, the group plans to leverage the iHotelier call center interface at their central reservation office.  This interface allows agents to book directly in the CRS, keeping inventory up-to-date at all times.

About TravelCLICK 
TravelCLICK ( is the leading provider of hotel business process management (BPM) solutions that drive long-term profitability.  TravelCLICK helps hotels maximize asset ROI by combining innovative market analysis and proven industry best practices with advanced technology to develop and implement high-return strategies.  The company offers a full set of solutions including reservations and distribution management, market intelligence-based decision support, and marketing services.  Established in 1996 and headquartered in the Chicago area, TravelCLICK has over 12,000 customers in more than 140 countries around the world.


Katrina Pruitt-Andrews

Also See: TravelCLICK Reports Fourth Quarter Worldwide Hotel Revenue from Electronic Channels Up 10.9% / April 2006
Web Marketing Association Awards TravelCLICK iHotelier Website Booking Engine with 2006 Best Interactive Application for Hotel and Lodging Industry / April 2006
Major Hotel Chains Grow Internet Reservations 26.8 Percent in 2005 / March 2006
TravelCLICK Names David Marshall Chief Architect; Industry Veteran to Advance TravelCLICK’s Hotel Revenue Delivery Platform / March 2006
The Ritz London Selects TravelCLICK iHotelier as Its Central Reservations System; Website Booking Revenues Up 44% / March 2006
TravelCLICK Showcases Integrated Distribution Solutions for Hotels at ITB Berlin; International Casinos and European Estates Alike Choose the iHotelier CRS / March 2006
Travelocity and TravelCLICK Collaborate to Provide Data for Rate Shopping Tool / February 2006
Shutters on the Beach and Hotel Casa del Mar Select TravelCLICK’s iHotelier CRS for Enhanced Website Booking Solution; Cutting-Edge Booking Engine Complements Website Branding, Increases Online Revenue and Enhances the Guest Experience for Luxury Independent Hotels / February 2006
Best Western International Partners With TravelCLICK; Hotel Chain Endorses TravelCLICK’s Hotel Solutions including Competitive Intelligence, Travel Agent Media and Preferred Placement Products / February 2006
TravelCLICK Launches International Call Center Supporting iHotelier CRS Customers Worldwide / January 2006
Ireland’s Carton House Selects TravelCLICK for Central Reservation System Solution / January 2006
TravelCLICK’s iHotelier Selected by The Island Hotel Newport Beach for Central Reservation System Solution / December 2005
TravelCLICK Distribution Management Solution Supports Multiple Pricing Layers Across Major Distribution Models / December 2005
Sabre Travel Network and TravelCLICK Launch Enhancement to Hotel Spotlight; New Precision Path Analytical Tool Now Available / November 2005
TravelCLICK Acquires Vantis International Corporation; Vantis Customers Gain a Full Range of Revenue-Building Reservations and Decision-Support Solutions / October 2005
TravelCLICK, Amadeus, Galileo, Sabre and Worldspan Join Efforts to Help Hurricane and Earthquake Victims / October 2005
TravelCLICK Announces Call For Entries for The 2005 E-Marketer of the Year Awards / September 2005
TravelCLICK Names New CFO and CIO / September 2005
BTG-Jianguo Hotels and Resorts Selects TravelCLICK’s iHotelier Central Reservation System / August 2005
Wynn Las Vegas, Chicago Convention and Tourism Bureau Select TravelCLICK’s iHotelier CRS Platform / June 2005
TravelCLICK Names Robert Post as President and Chief Executive Officer / May 2005
Accor North America Hotels Selects TravelCLICK’s ChannelManager / April 2005
Major Hotel Chains Grow Internet Reservations Over 22% in 2004; Brand Websites Increase Volume of Reservations Over 31% / April 2005 
Major Hotel Chains Grew Internet Reservations by 24% 2004 YTD; TravelCLICK Reports eTRAK Results from 30 Leading Brands / January 2005
TravelCLICK Expands Commitment to iHotelier / August 2004


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