Will Provide Insider Access
to Hotels, PGA Pros, Five-Star Chefs, Nightlife Gurus and More
WHITE PLAINS, N.Y. - April 12, 2006 - Starwood Hotels & Resorts
Worldwide, Inc. (NYSE:HOT) and its Starwood Preferred Guest program, the
world's number one hotel loyalty program, is introducing a new online blog.
Debuting today, TheLobby.com is a content-rich daily travel blog designed
to create an emotional connection and foster a sense of belonging among
the uber travelers that participate in Starwood Preferred Guest, as well
as all travelers in search of exclusive, insider information on travel,
destinations and more.
With a focus less on the transactional and more on lifestyle and experience,
TheLobby.com is meant to capture people's passion for traveling and hotels,
as well as the unique camaraderie among globe trotting travelers who spend
the better part of their life on the road.
TheLobby.com's robust editorial section is led by Marc Schiller, CEO
of ElectricArtists, and staffed with a team of travel writers recruited
from popular travel-related weblogs. Notables from within Starwood's brands
and hotels will also participate on the blog, including a regular column
by Starwood associate William Sanders, a.k.a. The Starwood Lurker, who
has been featured in USA Today, The New York Times and the Wall Street
Journal for his candid participation in customer chat rooms such as Flyer
Talk.
.
To help keep Starwood Preferred Guests on top of the latest travel
trends, Starwood and ElectricArtists
have assembled a team of travel writers to contribute to this site.
Every weekday this site will be covering
the latest and greatest in worldwide travel.
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TheLobby.com
"Starwood Preferred Guest strives to be an industry leader and innovator.
By creating an experience outside of the corporate box, we believe TheLobby.com
will establish more personal relationships with members in a new and non-traditional
way," said Robin Korman, Vice President of Loyalty Marketing for Starwood.
"It's all about fostering a sense of community for our members where we
can showcase and celebrate their experiences and passion for travel and
provide access to great 'insider' editorial content."
The Lobby.com will provide visitors with insider peeks into new hotels
and guestrooms, secrets from the "back-of-the-house," chats with internal
and external experts such as design executives, golf pros and chefs, destination
pieces including cool places to go in hot cities penned by W concierges,
how to play tough holes on resort courses by PGA players or associates'
favorite restaurants and things to do in locations around the globe. Regular
columns include "My Favorite Hotel," "Room with a View," and "It Happened
Here." Other features include top ten lists and weekly contests and giveaways,
travel tips and trend reports on fashion, travel and high tech gadgets.
Starwood Preferred Guest offers members the ability to redeem awards
at more resorts, more luxury properties, more European hotels and more
golf properties than any other hotel program, which has proven to be a
big draw for the world's most frequent travelers, and a significant competitive
advantage.
Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) is one of the
leading hotel and leisure companies in the world with approximately 850
properties in more than 95 countries and 145,000 employees at its owned
and managed properties.
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