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The Agenda Set for HSMAI's Revenue Management Strategy Conference
in Minneapolis on June 19, 2006 -  “The Politics of Revenue Management”
MCLEAN, VA (April 14, 2006) – Challenging participants to exert stronger leadership, the 3rd Hospitality Sales & Marketing Association International (HSMAI) Revenue Management Strategy Conference in Minneapolis on June 19, 2006 will offer forward-thinking ideas, issues and strategies when it presents a comprehensive program on “The Politics of Revenue Management.”
Timed in conjunction with HITEC 2006 and presented by HSMAI’s Revenue Management Advisory Board, the conference is designed to deliver insight and ideas on the topics of greatest concern to those involved in revenue management at both the property and corporate level.
“As revenue management is so specialized, the conference presents a unique opportunity to learn about the practice, hear new thoughts and ideas, and take the discipline to the next level,” state Barbara Bowden, corporate director of revenue management, Peabody Hotels Group and chair of HSMAI’s Revenue Management Advisory Board.  “This is a wonderful, all-in-one opportunity and learning experience for anyone whose job involves any level of revenue management,” she adds. 
In his keynote presentation, Tom Walker, vice president of business consulting for The Rainmaker Group, will address “Practical Considerations for Revenue Management,” followed by a question and answer forum.
An integral part of the program, concurrent breakout sessions will feature:
  • Panel discussion on “Pricing Consideration for Group Sales Business.”
  • “Bringing More Than ‘The Numbers’: Communicating the Revenue Management Paradigm and Persuading Them to Believe You!”
  • An insightful presentation by Jeff Beck of Michigan State University on lessons learned from his current revenue management research project.
In the general session, findings from the new “Defining Revenue Management: Topline to Bottomline” publication, published by the HSMAI Foundation and written by Caryl Helsel and Kathleen Cullen of the Solutionz Group, will be introduced and copies will be distributed to participants.  Following that, attendees will have an opportunity to participate in an interactive panel discussion with the authors.
The program also calls for a partner showcase, opening lunch and cocktail reception.
Registration is $250 for HSMAI members if paid prior to June 5 and $405 for non-members, which includes a one-year HSMAI membership.  After June 5, the cost goes to $300 for members and $455 for non-members. 
Sponsors of the conference are: SECURE-RES, IDeaS, The Elise Group, Hotel Information Systems, PROS, TIG Global, Opera Revenue Management, EZ Revenue Management Solutions, Aspire, TravelCLICK, and HSMAI University.  For more information on partnership opportunities, contact Melanie Penoyar, director of development, at (703) 610-9024 or
HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry.  With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at eight annual events, including HSMAI’s Affordable Meetings®, and HSMAI World Quest.  Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 38 chapters in the Americas region.

8201 Greensboro Drive, Suite 300
McLean, VA 22102, phone (703) 610-9024

Also See: Revenue Management: Too Tactical and Not Strategic Enough; Highlights from HSMAI's Revenue Management Strategy Conference / June 2005
Hotel Yield Management Professionals Ponder Future; HSMAI Revenue Management Strategy Wrap Up / July 2004

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