Hotel Online  Special Report


    Line-up of 20 Educational Seminars Set for the 10th Annual HSMAI Affordable
Meetings® West Show,  June 14-15, 2006, Long Beach, CA
MCLEAN, VA (March 11, 2006) – Meeting planners attending the 10th annual Hospitality Sales & Marketing Association International’s (HSMAI) Affordable Meetings® West show, taking place June 14-15, 2006 at the Long Beach Convention Center in Long Beach, CA, will benefit from an impressive line-up of 20 educational seminars, including seven new topics focusing on various “need to know” key industry issues.

A highlight of HSMAI’s Affordable Meetings® West is a general session entitled, “Critiquing Critical Clauses in Hotel Contracts.”  This dynamic program will feature attorneys from both sides of the table (meeting planners and hotels) presenting the points of views of their constituents on such issues as attrition, room rate protection, cancellation fees, force majeure, and more.

The show’s comprehensive educational series will offer attendees the opportunity to acquire expert insight, fresh ideas and inspirational advice, helping them to produce more successful, cost-effective meetings.  The dynamic seminars featured during the two-day event include:

New Sessions for 2006

Hands-On Budget Design Using Your Own Laptop (Part II)
Carroll A. Reuben, CMP, President, Meeting Excellence, Rolling Hills Estates, California 
Marie Madera, Lab Assistant, Operations Manager, AMMP, San Pedro, California

So You Think You Have Leverage?  How Hotels Value Your Meetings
Tim Brown, Partner, Meeting Sites Resource, Irvine, California

Communication Skills that Turn Negatives and “No’s” into Positives
Jeffrey Hansler, Speaker, Trainer, Consultant, Author, The Oxford Company, Huntington Beach, California

Event Housing: Using Technology to Do More With Less
Doug Melinn, Director of Strategic Accounts, Passkey, Quincy, Massachusetts

Working with Third-Parties: Aiming for a Seamless Partnership
Gary Hernbroth, President, Training for Winners, Danville, California

P-L-A-N-Your-Day: Getting Organized to Effectively Manage Your Time
Eileen Roth, Author, Speaker and Consultant, Everything in its Place, Scottsdale, Arizona

Dealing Effectively with Your E-mail
Peggy Duncan, Personal Productivity Expert, PSC Press, Atlanta, Georgia

Sessions Back By Popular Demand

Event Budgeting: From Start to Finish (Part I)
Carroll A. Reuben, CMP, President, Meeting Excellence, Rolling Hills Estates, California
Marie Madera, Lab Assistant, Operations Manager, AMMP, San Pedro, California

The Basics of Meeting Planning (Parts I & II)
Joan Eisenstodt, Chief Strategist, Eisenstodt Associates LLC, Washington, D.C.

How to be a World-Class Negotiator
Ed Brodow, CEO, Ed Brodow Seminars, Inc., Monterey, California

High-Impact On-Site Meeting Management
Jennifer Brown, CMP, Partner, Meeting Sites Resource, Irvine, California

Meeting the Challenges of Planning Successful Food and Beverage Functions
Marjorie Y. Risinger, CMP, Rosenberg & Risinger, The Meeting Professionals, Culver City, California

The Art of Persuasion: Selling Your Ideas and Yourself
Alan Ovson, President, Ovson Communications, San Francisco, California

180 Ways to Transform Your Meetings
Sue Tinnish, SEAL Inc., Transforming Meetings Through Interaction, Facilitation, Teambuilding & Fun, Chicago, Illinois

Increase Meeting Room Capacity and Get Your Audience the Best Seats in the House
Paul Radde, Ph.D., Director, The Thrival Institute?, Boulder, Colorado

The ABCs of RFPs and Site Selection
Cathy Clifton, CMP, CMM, President/Owner, C² & Company Meetings and Events, Scottsdale, Arizona
Mary E. Young, CMP, Director of Meetings, M.Y. Events, Inc., Tempe, Arizona

How to Run a Successful Independent Meeting Business
Colleen Rickenbacher, CMP, CSEP, President/Owner, Colleen Rickenbacher, Inc., Dallas, Texas

Igniting the Creative Spark Within You
Keith Powell, The Business Revivalist, Albuquerque, New Mexico

How to Ask for What You Want
Edina Lessack, CMP, President, Meetings and Events, USA, Chicago, Illinois

Seminar hours: Wednesday, June 14:  9:00 – 10:30 a.m., 1:15 – 2:30 p.m. and 2:45 – 4:15 p.m.; Thursday, June 15:  9:00 – 10:30 a.m. and 1:15 – 2:45 p.m.

Attendance at HSMAI’s Affordable Meetings® is free-of-charge for qualified meeting planners.  In addition to the agenda of high-impact seminars, all meeting planners who attend HSMAI’s Affordable Meetings® events will benefit from the following:

  • The opportunity to meet and do business with more than 250 exhibiting companies during a unique exposition that showcases venues, products and services to help produce various types of meetings and events.  Trade show hours allow planners to do business on the exposition floor early from 10:30 a.m. – 1:00 p.m. on both days.
  • A $10 coupon (on both days of the show) to buy lunch at the food concessions in the exposition hall, sponsored by HSMAI along with a contribution from the Long Beach Area Convention and Visitors Bureau.
  • A complimentary spiral-bound book containing handouts from all of the seminars so attendees will have access to the ideas and insights shared during each of the sessions and workshops.
  • The chance to win JetBlue airline tickets (new for 2006), AMEX gift cards and cash prizes, as well as drawings at many exhibitor booths.
  • The HSMAI’s Affordable Meetings® Bookstore, a one-stop shopping source for attendees to find the most up-to-date publications and resource materials focusing on the needs of meeting planners at every level of experience, as well as a complete line of CMP study materials.
  • A new feature on the exposition floor for 2006 includes an Internet Café, which allows attendees the convenience to check email and stay in touch with the office while remaining on the expo floor to do business.
To pay tribute to its loyal supporters, HSMAI will extend its exhibiting members an invitation to an on-site VIP reception where attendees can mix and mingle with committed planners who have attended at least three past Affordable Meetings? shows, event speakers and members of the press.

Over 700 attendees, representing meeting and event planners from a variety of organizations, with a majority representing corporate, association and independent sectors and the balance from government, non-profit, education, religious and medical/health care organizations, trade show management and the military, are expected to visit HSMAI’s Affordable Meetings® West 2006 show.

Following the West program, HSMAI’s Affordable Meetings® National will take place Sept. 6 - 7, 2006 at the Washington Convention Center, Washington, D.C. as the last show on the schedule for this year.


HSMAI’s Affordable Meetings® is owned and presented by the Hospitality Sales & Marketing Association International Americas region and managed by George Little Management, LLC (GLM).

EXPOSITION SPACE IS STILL AVAILABLE FOR HSMAI’S AFFORDABLE MEETINGS® WEST.  For exhibitor information, contact Beth Petersen, show manager, GLM, Ten Bank Street, White Plains, NY 10606-1954, or call (914) 421-3377; fax (914) 948-2918; e-mail:

Attendee information is available by calling 1-800-272-SHOW.  Additional information and a complete program schedule can be obtained by visiting the show’s web site at

HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry.  With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at eight annual events, including HSMAI’s Affordable Meetings®, and HSMAI World Quest.  Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 38 chapters in the Americas region.


Hospitality Sales & Marketing Association International
8201 Greensboro Drive, Suite 300
McLean, VA 22102
phone (703) 610-9024; fax (703) 610-9005

Also See: Coastal Hotel Group Names Roger Brown General Manager of Chateau Avalon in Kansas City, Kansas / December 2005
Coastal Hotel Group Selected to Manage the 62-room Chateau Avalon, Kansas City, Kansas / September 2005


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