Long recognized as a technological leader in the gaming industry, Harrah�s currently uses its proprietary Revenue Management System (RMS) to manage demand for its 40,000 hotel rooms across the country. Rates quoted to customers are constantly adjusted based on the customer�s loyalty to the company and room availability � ensuring that Harrah�s gets the right customer in the right room and the right time. Harrah�s ability to dynamically adjust room rates, however, does not currently extend to outside companies � particularly vacation providers such as Travelocity and Liberty Travel/GoGo � that sell rooms to customers.

With HBSI�s Demand Management tool, the power of RMS will be extended to this important source of room demand allowing Harrah�s to boost business from its outside distribution partners when room demand is soft � and slow business from this source when it is not needed. This new Demand Management technology also gives online distributors live two-way connectivity to Harrah�s reservations system and its latest inventory and prices.

�The travel industry is driven by consumer demand and our success at Harrah�s depends on a comprehensive understanding of our demand generators and an ability to shape this demand using revenue management to ensure that our best customers get our rooms based on their gaming revenue or room rate they are willing to pay,� said Steve Pinchuk, corporate vice president of revenue management for Harrah�s. �Hotel Booking Solutions Incorporated clearly understands the challenges that we face at Harrah�s, and I am confident that their Demand Management solutions will help us maintain our leadership position in customer satisfaction and revenue management through intelligent revenue generation, cost savings and operating efficiencies.� 

HBSI�s proprietary Demand Gateway^TM  technology integrates the multitude of complex distribution channel models, irrespective of supplier size, relationship or technical sophistication, and provides a single, robust two-way interface from Harrah�s channels of distribution directly to LMS, Harrah�s property management system.  The Demand Gateway manages the movement of Harrah�s room availability, rates, reservations and other data elements from its properties to any distributor with whom Harrah�s has a contractual relationship. Demand Gateway also allows Harrah�s yielded room rates and availability to be cached and updated in real time.

The implementation will include Harrah�s entire domestic portfolio of casino resorts, which includes such well-respected names as Caesars, Horseshoe, Flamingo, Rio, Bally�s and Paris Las Vegas. 

�We�re delighted with our new relationship with Harrah�s. Harrah�s is the leading gaming company in the world with a long history of growth, innovation, stability and service,� said Larry Hall, president and chief executive officer of HBSI. �Our Demand Management solutions will help Harrah�s achieve their corporate objectives by allowing Harrah�s to make distribution, rate, and inventory decisions based on their leading revenue management practices with much greater confidence and by creating a highly efficient operating environment. This initiative will provide Harrah�s with a distinct competitive advantage in the distribution landscape by eliminating the �resistance� between supply and distribution.� 

Generating and shaping travel demand remains a critical success factor for hotels in today�s competitive and highly complex online marketplace.   Hotel companies must optimize customer satisfaction and profits while they control, track and analyze existing and future demand, launch aggressive promotional activities, support new and existing products types, as well as synchronize room product availability with travel buyer demand like never before.  HBSI�s comprehensive Demand Management solution has quickly become the solution of choice by leading hotel companies that desire end-to-end supplier connectivity, tracking, management and optimization. 

About Hotel Booking Solutions Incorporated 
Hotel Booking Solutions Incorporated provides Demand Management^SM technologies and services to the global travel industry.  As the established thought and practice leader in the emerging discipline of Demand Management^SM, HBSI and its sophisticated Demand Management^SM  solutions bring order and simplicity to the application of revenue management practices in travel distribution, enabling travel companies to unlock the revenue potential that lies within their complex distribution environment.  HBSI�s proven Demand Management^SM technology and services enable sophisticated operators including LibGo Travel, Travelocity, Intrawest Leisure, and Aramark to realize significant improvements in their customer relationships, inventory optimization and financial performance.  Hotel Booking Solutions Incorporated, headquarters in Atlanta, Georgia, with offices in Dallas, Toronto and Zell am See Austria represents one of the fastest growing companies in the Demand Management discipline.  For more information, visit www.hotelbookingsolutions.com.

About Harrah�s Entertainment 
Harrah's Entertainment, Inc. is the world's largest provider of branded casino entertainment through operating subsidiaries. Since its beginning in Reno, Nevada 68 years ago, Harrah's has grown through development of new properties, expansions and acquisitions. Harrah's Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. 

Kevin Ruhman
Hotel Booking Solutions Incorporated
(972)335-0027
[email protected]