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Expected Cost is $53 million for 1,400 North American Properties |
| ATLANTA, April 19, 2006 - Holiday Inn Express hit the showers last
year for a Simply Smart(TM) bathroom upgrade. Now the brand takes on bedding
with the introduction of the Simply Smart(TM) bedding collection. The program
is a $53 million investment that is being rolled out to the more than 1,400
North American properties beginning this month.
The essence of Simply Smart bedding is triple sheeting, which creates a softer feeling, more inviting bed for guests. Simply Smart is comprised of a decorative top sheet, a medium-weight duvet blanket and soft 200 thread-count sheets. The duvet blanket is sandwiched between two top sheets for added plushness. In addition, because having the right type of pillow can mean the difference between a good night's rest and a night of tossing and turning, the cozy, new sheets are complemented by four pillows, available in two comfort levels: "Soft" and "Firm." "Bedding is the first and last thing a guest experiences each day and research revealed that it presents a terrific opportunity to positively influence overall guest satisfaction," said Verchele Wiggins Mills, vice president, brand management, Holiday Inn Express. "Holiday Inn Express has always been known for its fresh, clean and modern properties. The new Simply Smart bedding program now mirrors these attributes in the guestroom." The Simply Smart bedding collection is the third in a series of system wide brand innovations from Holiday Inn Express designed to create meaningful and guest preferred upgrades to the stay experience. The first was the Express Start® breakfast bar, which redefined the meaning of "free" breakfast in 2003. Express Start, a redesigned, cafe-style breakfast bar features a proprietary cinnamon roll and Smart Roast® coffee as well as other morning favorites. In 2004, Holiday Inn Express launched the wildly successful Simply Smart shower that included the rollout of approximately 120,000 new showerheads and over a million towels. The $20 million-plus program includes a proprietary Stay Smart(TM) Kohler showerhead; upgraded 100 percent cotton terry towels; and a new line of bath products. Together, all of these initiatives create a comfortable and smart environment for Holiday Inn Express guests to ensure a productive stay while traveling for business or leisure. About Holiday Inn Express
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| Contact:
InterContinental Hotels Group
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