Hotel Online  Special Report
Blue Square Studios Partners with Microsoft
for Hospitality ToolkitTM 3.0 Release
Phoenix AZ (April 5, 2006) -- Blue Square Studios is preparing for a major upgrade to its popular Hospitality ToolkitTM 2.2 product and has partnered with Microsoft to help with the plan. The new version of the Hospitality Toolkit leverages the Microsoft Net 2.0 and SQL Server 2005 architecture and will continue to use the Windows Server 2003 platform for the foundation of its web server “farm” – helping to provide a reliable ASP solution to the hospitality industry. Hospitality ToolkitTM 3.0 is slated for release in Q1 2007.

Hospitality ToolkitTM is Blue Square Studios' proprietary, signature product, enabling clients to increase online bookings, reduce operating costs and manage Internet marketing campaigns to yield maximum profits and productivity. Current Hospitality ToolkitTM  v2.2 features include:

Hospitality ToolkitTM Base

  • Security – Includes built-in security and workflow approval processes
  • Reporting – The Dashboard offers Quickview, 7-day statistics with access to comprehensive e-commerce analytics, including ROI reports
  • Media Library – Centralizes photos, graphics and other documents for reuse across all Hospitality ToolkitTM modules. “Smart” cropping and placement tools help the most novice user. 
Content Management -- Allows even the novice user to easily update text, images and promotional package details to take advantage of market opportunities

E-marketing - Allows the sales team to deliver and track email, organic search engine optimization, Pay-Per-Click advertising other Web-based marketing campaigns easily.

”For our Hospitality Toolkit 3.0 plan, Blue Square Studios made a conscious decision to get out of the hotel reservations offering and focus heavily on our strengths with the technology that powers e-marketing,” said Shane Ettestad, President & CEO of Blue Square Studios. ”As our partnership with Microsoft suggests, we are pursuing standards which are being created in the industry to easily integrate with third party technologies for information and content sharing. 

Microsoft also offers us more functionality for the Hospitality ToolkitTM 3.0 global user group -- supporting Middle Eastern and Asian languages, for example. Lastly, a significant upgrade for the Hospitality ToolkitTM 3.0 release will include a multi-depth CRM module offering dynamic content delivery for both website and e-mail communication with more comprehensive reporting tools for both guest and non-guest activity.”

Headquartered in Phoenix, AZ, Blue Square Studios is a leading provider of Web-based business solutions for the hospitality industry. By combining the functionality of the Hospitality ToolkitTM and award-winning design, Blue Square Studios delivers revenue-generating Web sites and extranets for clients of all sizes. For sales information, contact Phone: 623-466-6600. Blue Square Studios, 21410 N. 19th Avenue, Suite 143, Phoenix AX 85027.


Stephanie Seacord
Leading Edge
135 Piscassic Road (Box 960)
Newfields NH 03856
T: 603-772-1835
F: 603-772-7066

Also See: The Kahala Hotel & Resort Launches its New Website Brand on Blue Square Studios’ Hospitality Toolkit / March 2006
Web Marketing Association Awards Blue Square Studios for its Excellence in Hospitality E-Marketing / November 2005
Blue Square Studios Helps Dream Catcher Retreats, A Destination Club, Convert and Retain Members Utilizing the Hospitality Toolkit / October 2005
Blue Square Studios Names Eric Chapman VP of Sales / October 2005
Portola Plaza Hotel Experiences Rapid ROI with Blue Square Studios' Hospitality Toolkit and e-Marketing Services / June 2005
Blue Square Studios Partners with Specialized Providers to Enrich Hospitality Toolkit with Destination Content, Spa Booking Engine and On-line F&B Service / June 2005
Blue Square Studio Launches 2.2 Version of Rebranded “Hospitality Toolkit” at HITEC 2005 / May 2005
Hospitality eBusiness Strategies and Blue Square Studios Roll Out Internet Marketing Investment Survey for Hoteliers; Strategy to Develop ROI Benchmarks for Competitive Internet Marketing Investments / October 2004
Blue Square Studios Implements Custom Technology Solutions for Hilton Hotels' Food & Beverage Operations / June 2004
Four Vendors Demonstrate Live, Fully Automated Supply System to Distribution Channel Integration at HITEC / June 2004
Hostmark Hospitality Group Selects Hotel Site ToolkitTM and Starts by Launching the Edgy, New Amalfi Hotel Chicago / December 2003
Blue Square Studios Hotel Site Toolkit Selected as Core Internet Technology for LAuberge de Sedona / Sept 2003

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