| Phoenix AZ (April 5, 2006) -- Blue Square Studios is preparing
for a major upgrade to its popular Hospitality ToolkitTM
2.2 product and has partnered with Microsoft to help with the plan. The
new version of the Hospitality Toolkit leverages the Microsoft Net 2.0
and SQL Server 2005 architecture and will continue to use the Windows Server
2003 platform for the foundation of its web server �farm� � helping to
provide a reliable ASP solution to the hospitality industry. Hospitality
ToolkitTM 3.0 is slated for release in
Q1 2007.
Hospitality ToolkitTM Base
E-marketing - Allows the sales team to deliver and track email, organic search engine optimization, Pay-Per-Click advertising other Web-based marketing campaigns easily. �For our Hospitality Toolkit 3.0 plan, Blue Square Studios made a conscious decision to get out of the hotel reservations offering and focus heavily on our strengths with the technology that powers e-marketing,� said Shane Ettestad, President & CEO of Blue Square Studios. �As our partnership with Microsoft suggests, we are pursuing standards which are being created in the industry to easily integrate with third party technologies for information and content sharing. Microsoft also offers us more functionality for the Hospitality ToolkitTM 3.0 global user group -- supporting Middle Eastern and Asian languages, for example. Lastly, a significant upgrade for the Hospitality ToolkitTM 3.0 release will include a multi-depth CRM module offering dynamic content delivery for both website and e-mail communication with more comprehensive reporting tools for both guest and non-guest activity.� Headquartered in Phoenix, AZ, Blue Square Studios is a leading provider of Web-based business solutions for the hospitality industry. By combining the functionality of the Hospitality ToolkitTM and award-winning design, Blue Square Studios delivers revenue-generating Web sites and extranets for clients of all sizes. For sales information, contact [email protected] Phone: 623-466-6600. Blue Square Studios, 21410 N. 19th Avenue, Suite 143, Phoenix AX 85027. |
