Hospitality Revenue Optimization Company
Launches Virtual Revolution
PHOENIX – March 17, 2006 - Aspire, the hospitality industry’s premier revenue optimization company, today introduced aRevenue®Manager – the first virtual revenue management system designed specifically for independent hotels and resorts. 

“Many independent hotels lack the resources for an effective revenue management solution,” said Renie Cavallari, president and founder of Aspire.  “aRevenue®Manager is a team of full-time, revenue management analysts who fill that void and act as the hotel’s virtual team to improve revenues, maximize pricing and inventory management, and strategically optimize distribution.”

In addition, for those independent, as well as small to mid-size properties that carry the burden of hiring, training and, inevitably, replacing in-house revenue managers, aRevenue®Manager provides consistent, virtual revenue management without worrying about overhead, lack of knowledge and hassle.

“On average, clients can expect an improvement of 10 percent of their revenues year over year, above and beyond market shifts,” said Juston Parker, partner and vice president of revenue management solutions for Aspire. “Even a small, full-service property will realize in excess of $100,000 in the first year, plus the savings associated with manpower costs.”

According to Parker, revenue management is more than finding the right room, at the right price, for the right person at the right time.  Through aRevenue®Manager, Aspire conducts a strategic, full revenue management situational analysis, evaluates price versus value, analyzes industry trends, as well as utilizes forecasting to determine the demand for a hotel. 

For the past 10 years, Aspire has administered revenue management programs for hotels of all sizes, from independents to large hotel chains all over the world such as The Breakers, Bernardus Lodge, Shutters on the Beach, Quorum Hotels, Cendant Hotels and Carlson Hotels & Resorts International.  The Phoenix-based company is also a consultant to Interactive Corporation’s Expedia, and Hotwire, as well as hospitality solutions providers, TravelCLICK and Synxis, among others. 

From revenue maximization strategies and daily hotel and market analysis to demand forecasting, pricing and management of electronic channels, Aspire’s aRevenue®Manager offers real-time revenue management daily. 

On a typical day, an aRevenue®Manager:

  • Assesses the revenue situation, defines priorities and implements appropriate pricing, inventory and distribution decisions by day 
  • Provides ancillary revenue recommendations including restaurants, golf and spa
  • Coaches a hotel’s team to support ongoing revenue management improvement
  • Provides ongoing property production reports and market analysis
  • Delivers measurable RevPAR and GOPPAR improvement
“Aspire’s creative thinking, expert knowledge, commitment to research and development, and unmatched facilitation helped Carlson Hotels create and deliver a highly valuable revenue optimization course,” said Steve Outwater, vice president of education, development and training for Carlson Hotels Worldwide. 

About Aspire
Aspire is the hospitality and tourism industry’s premier provider of revenue optimization services.  Aspire’s team of strategic marketing, coaching and sales specialists increase market share and create new revenue streams for the world’s elite hotels and resorts.  Committed to inspiring people, Aspire helps clients such as Destination Hotels & Resorts, Bacara Resort & Spa and Vail/Rock Resorts to capitalize on their unique market opportunities, whether by using cutting edge revenue improvement and sales and marketing techniques or by maximizing productivity through culture, training and team development.  Founded in 1995 by renowned industry thought leader, Renie Cavallari, Aspire is headquartered in Phoenix, Ariz., with offices in New Jersey, North Carolina, Denver, San Francisco, London, Berlin and Buenos Aires.   For more information, visit or call 602-392-0700. 


Sam Alpert


Also See: and Aspire Launch Hotel Revenue Management Education Program in Cities Across U.S. and Europe / July 2005
Aspire Opens its Exclusive Beyond Revenue Boot Camp Program to All Hospitality Professionals / March 2005
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The Revenue Management Machine - Powered by Aspire - Announces Dates in Dallas, March 8 and Washington DC, March 18, 2004 / February 2004
Revenue Boot Camp for Hotels - Intense Training Feb. 24 to 26 Jumpstarts the Year and Captures New Income / January 2004
The Revenue Management Machine – Powered by Aspire The Premiere Way to Increase Revenue and Manage Cost of Sales to Improve the Top and Bottom Line / January 2004
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