Hotel Online  Special Report

SECURE-RES Clients Announce Banner Year For 2005


Jacksonville, FL (March 2, 2006) —The past year brought outstanding results for SECURE-RES clients from coast to coast. A national leader in online marketing services for the hospitality industry, SECURE-RES helped its clients achieve $176 million in consumer-direct bookings for 2005. Two typical clients were located in highly competitive markets on both the East and West coasts.

Quality Suites Maingate of Orlando reported a 100 percent increase in online bookings using the SECURE-RES Total Solution package of Internet marketing tools. “Over the past few years, our partnership with SECURE-RES had been one of the best decisions we’ve made,” said Duan Winjum, CHA, general manager of the property. “Our return on investment has been tremendous. In 2005, we booked over $1 million on our proprietary website. This is a 100 percent increase over 2004. Their responsiveness is excellent, and though they have a complete team of professionals working on our website, the service is still very personalized.”

On the West Coast, Gidget Gratin, director of marketing for Pacifica Hotel Company, reported similar results. “The way we define success in marketing is measuring ROI,” said Gratin. “Using the SECURE-RES complete suite of marketing products, some of our hotels achieved a greater than 17 percent total return directly from their websites. The year 2005 far exceeded our revenue expectations for Internet bookings. SECURE-RES is always searching for innovative marketing opportunities. In fact, our latest pay-per-click campaign from SECURE-RES produced a 17-to-1 ROI, compared to the 9-to-1 ROI of a major brand’s campaign during the same period.”

SECURE-RES VP of Operations Mike Murray said one of the reasons for his clients’ success is an ongoing program of product development and improvement. “We’re very gratified by results like these,” said Murray. “And the best part is that they are typical of all our clients. We work hard to continually refine and improve our services to achieve the highest measurable return on investment possible.”

One of the first and largest companies of its kind, SECURE-RES has been a pioneer in offering Internet marketing services exclusively to the hospitality industry. Founded in 1998, SECURE-RES offers a range of services to help hoteliers, resorts and property managers improve booking rates and profitability. These services include first-page search engine placement, website design, pay-per-click ad management, email marketing, and flat-fee, no-commission Internet reservation services. Contact SECURE-RES at 4237 Salisbury Road, Suite 205, Jacksonville, Florida 32216, (904) 389-1130 or visit


Contact: Suzanne Lee
Marketing Manger
(904) 389-1130, ext. 149

Also See: Hotel and Resort Internet Booking Engine Production up by 51.7% in 2005 / February 2006
SECURE-RES Introduces Enhanced E-mail Marketing Solution / November 2005
SECURE-RES Reservation System For Navy Lodge (DON) Program Meets With Success / September 2005
SECURE-RES Appoints Two To Sales-Leadership Team / June 2005
SECURE-RES Helps Pacifica Hotel Company Achieve 120% Revenue Gain / April 2005
SECURE-RES and Navy Lodge Program (Department of the Navy) Agree On a Lodging Reservation System Pilot Program / Februray 2005
SECURE-RES Clients Experience Double-Digit Year-Over-Year Internet Revenue Growth / December 2004

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