180 Open Hotels; Flat Fee Structure Replaces Revenue Percentage Fee
Structure - Franchisees Pay $25 per Room, per Month
for the First Two Years
|Silver Spring, Md. (March 2, 2006) – Choice Hotels International, Inc.
(NYSE:CHH) recently announced record-breaking growth for its Rodeway Inn
brand. A total of 75 new Rodeway Inn hotel contracts were executed
in 2005 — the best year ever for the brand according to Kevin Bradt, senior
director, brand strategy for the Choice economy brands.
In addition, the fourth quarter of 2005 represented the biggest signing period ever for Rodeway Inn hotel deals with 43 of the 75 contracts — or 57 percent — executed following a franchisee fee restructuring initiative in September-October 2005.
"The exponential growth of Rodeway Inn properties in 2005 is a testament not only to the hard work of the hotel’s sales development team but also the realization by hotel developers of the value of the Rodeway Inn brand," Bradt said. "Rodeway Inn hotels ranked first in percentage growth of new properties for Choice for 2005 with a 203 percent increase in deals signed during 2005 compared to 2004."
The 43 Rodeway Inn hotel deals executed during the fourth quarter of 2005 were six more than the 37 contracts executed for the brand in all of 2004.
Reservation contribution for Rodeway Inn hotels also rose during 2005, from 23 percent in 2004 to 27.6 percent in 2005, representing a 4.6 percent increase for the year.
"With its combined performance in both development and system delivery, Rodeway Inn has a strong competitive advantage and broad appeal for developers in this market segment," Bradt added.
Choice Hotels began 2005 with 160 Rodeway Inn properties and ended the year with 180 open hotels representing more than 13,000 rooms across North America, a 12.5 percent net online opening increase compared to 2004.
The New Fee Structure
Choice announced its new fee structure for Rodeway Inn franchisees in October 2005, explaining that the new fee structure greatly enhanced ease of entry into the Rodeway Inn system and jumpstarted the brand's growth potential in the burgeoning budget hotel segment. The new structure is as follows:
Choice Hotels International is one of the world's largest lodging franchisors, marketing more than 5,000 hotels open or under development in more than 40 countries under the Cambria Suites, Clarion, Quality, Comfort Suites, Comfort Inn, Sleep Inn, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brand names.
|Also See:||Hotel Franchise Agreements: Opportunities And Pitfalls / JMBM / September 2004|
|The Knights Inn Brand Offering Hotel Operators a Franchise Agreement with One-year Initial Window, Flexible Fee Structure / November 2005|