Miami, FL - March 28, 2006- In an effort to provide a competitive guest
experience across its four- and five-star all-inclusive resort brands,
Sol Meliá Hotels and Resorts recently completed one of the largest
market studies in the all inclusive category, which included qualitative
and quantitative research designed to identify and measure the strength
of its Meliá all-inclusive and Paradisus resort brands within the
industry, while analyzing the range of services and amenities offered by
each.
�We engaged in this study to look forward at how we intend to position
and differentiate our all-inclusive resort brands from others in the marketplace,�
said André Gerondeau, Executive Vice President of Sol Meliá,
North America and the Caribbean Region. �This is part of our overall
strategic plan to ensure that we continue to deliver a product that meets
and exceeds what the traveling public desires both today, and in the future.�
In order to drive the branding process for both the Paradisus and Meliá
all-inclusive resorts, the company has named Susanna Mander and Ornella
Farias as the new Directors of Brand Management, respectively. They will
be responsible for managing and guiding all brand, product, services and
related marketing efforts under the direction of Ron Roy, Vice President
of Marketing and Distribution for the Americas.
| Paradisus
� Sol Melia�s Paradisus five-star, luxury all-inclusive resorts
offer guests a superlative, real-life fantasy vacation experience with
its all-suite accommodations, pillow menus, signature Royal Service with
personal butlers and private beach and pool areas, gourmet dining choices,
and full range of complimentary amenities. Paradisus resorts are
located in some of the most spectacular and sought-after beachfront destinations
throughout the Caribbean and Mexico, including Paradisus Riviera Cancun,
Mexico, Paradisus Puerto Rico, Paradisus Playa Conchal in Costa Rica, Paradisus
Punta Cana, Dominican Republic, and the newest Paradisus Palma Real also
in Punta Cana. To better serve its guests, the brand will introduce
a new Family Concierge service, reserving its Royal Service for adults
and couples only.
Royal Service will include:
New categories of suites, such as Imperial Romance, Garden View, Regal
Ocean View
Romantic activities for couples, such as massage therapy classes, honeymoon
cocktails
His-and-hers bathrobes
New gourmet dining options
Personalized in-room mini-bar stocked with guests� favorite drinks
The Family Concierge service will include:
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In-room children amenities such as tyke-sized bathrobes and slippers, children�s
towels and bathroom amenity kit, and Play Station (optional)
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Fully stocked mini bar offering juices, chocolate- and strawberry-flavored
milk
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Walkie-talkies to communicate with the family concierge in order to accommodate
guests� needs and coordinate resort activities and excursions throughout
their stay
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Special recreational activities for families
In addition to its Royal Service and Family Concierge service, Paradisus
will also be offering a range of classes and activities on an |
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Two views
Paradisus Palma Real
Playa de Bávaro Punta Cana
Dominican Republic |
ongoing basis that enrich and inspire guests and allow them to explore
and develop new talents and abilities. These will include classes
on preparing sushi, tango, massage therapy, meditation, wine tasting; painting
and photography.
Meliá �
Through its Meliá all-inclusive brand, Sol Meliá seeks
to provide families with the perfect vacation experience. From exotic,
beachside resorts to prominent city boulevards, the Meliá brand
offers an all inclusive experience where guests may find an ample array
of family-friendly facilities and amenities. Meliá resorts include
gourmet a la carte dining, snacks, premium drinks and beverages, non-motorized
water sports, snorkeling, and a myriad of activities and programs for all
ages and groups. Current and newly-added services and amenities to
the Meliá all-inclusive resorts are as follows:
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The MELIÃ experience � these new, exclusive, premium VIP
floors will offer 24-hour assistance seven days a week, in addition to
top-end bedroom and bathroom fixtures. The MELIÃ experience
helps guests plan the perfect getaway, while allowing them to spend more
time enjoying their vacation by simplifying the planning of everything
from restaurant reservations to scheduling activities. The MELIÃ
experience will be introduced at the Meliá Turquesa,
Meliá Puerto Vallarta, Melia Cozumel in the winter 2006/2007, and
at the Meliá Cabo Real in 2007
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Flintstones-Land� - An area professionally assisted for children
ages four months to 13 years old, includes clubs and activities with Fred
and Dino tailored especially for their enjoyment. Available at Meliá
Puerto Vallarta, Meliá Cozumel, Meliá Azul Ixtapa, Meliá
Caribe Tropical Punta Cana, Dominican Republic.
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Cyber & Teen Areas - Offer adventure and activities especially-designed
for teens and tweens that include a rock climbing wall, zip lines, tight-rope
bridges, and super jumpers
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Nightly Family Entertainment- Activities such as Karaoke, nightly
games of volley ball, and children�s movie presentations, all led by our
professional entertainment coordinators, are geared for the entire family
Family Rooms - Located near Flintstones-Land�, are specially-designed
for large families, and can accommodate up to three children under the
age of 12, accompanied by their parents. Children will enjoy separate living
quarters, themed linen, and their own bathroom amenities.
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