Hotel Online  Special Report


 HSMAI Names the Frank W. Berkman
Chapter Award Winners for 2005
MCLEAN, VA (March 27, 2006) – Recognizing the “Best-of-the-Best” in chapter practices from 58 entries and 18 chapters, the 26th Annual Hospitality Sales & Marketing Association International (HSMAI) Frank W. Berkman Chapter Awards Program was presented at the 2006 HSMAI Chapter Leadership Forum held in Orlando, FL.  Chapter leaders from around the world including Singapore, Canada, Mexico and the U.S. were in attendance.
“This is the time we get to single out work that is outstanding, creative and noteworthy, while also pay tribute to excellent leadership,” stated Fran Brasseux, vice president of membership for HSMAI. “Furthermore, displaying award-winning work provides a resource for all chapters and instills a competitive spirit by challenging chapters to be even more creative and innovative in their programming and initiatives,” she added.
The competition (for the 2005 calendar year) awarded winners in nine categories for both large and small chapters: Awards & Recognition, Communications, Customer Interaction, Education, Fundraising/Community Involvement, Leadership Development, Membership Retention & Development, Partnership and Web Site.  Honorable mentions were also noted in each category.
Winners were selected in each category based on a “quality” point system determined by the HSMAI “Best-of-the-Best” Advisory Committee and HSMAI Americas Board of Directors.  Entries were judged independently by the board of directors from 16 chapters.
In addition to receiving a cash reward and an engraved crystal pillar, first place winners are further recognized by having their winning entries posted in the chapter resource section of the HSMAI’s web site as “Best-of-the-Best” Chapter Awards.  Second place winners received plaques of recognition.
The awards and dinner were sponsored by American Express.
Large Chapter Winning Entries:
Awards & Recognition                         Greater Phoenix Chapter                      
Communications                                  Greater Phoenix Chapter                      
Customer Interaction                            Greater Phoenix Chapter                      
Education                                            Georgia Chapter                                   
Fundraising/Community  Involvement     Georgia Chapter                                   
Leadership Development                      Big Apple Chapter                                
Membership Retention & Development   Greater Phoenix Chapter                      
Partnership                                          Big Apple Chapter                                
Web Site                                              SE Florida Chapter                               
Small Chapter Winning Entries:
Awards & Recognition                         Memphis Chapter
Communications                                   NE Pennsylvania Chapter
Customer Interaction                            Missouri Chapter
Education                                             NE Florida Chapter
Fundraising/Community Involvement        Memphis Chapter
Leadership Development                      Memphis Chapter
Membership Retention & Development  Memphis Chapter
Partnership                                           NE Florida Chapter
Large Chapter Honorable Mentions:
Awards & Recognition                         Dallas/Ft. Worth Metroplex Chapter                 
Communications                                  N. California Chapter                                                               
Customer Interaction                            N. California Chapter 
Education                                            Greater Phoenix Chapter                                                          
Fundraising/Community Involvement       Central Florida Chapter                                                            
Leadership Development                      Greater Phoenix Chapter                                                          
Membership Retention & Development    Dallas/Ft. Worth Metroplex Chapter                             
Partnership                                           N. California Chapter                                                   
Web Site                                              Greater Phoenix Chapter                                              
Small Chapter Honorable Mentions:
Communications                                   Memphis Chapter
Education                                             Charlotte Chapter
Fundraising/Community Involvement        Colorado Springs Chapter
Membership Retention & Development    SW Florida Chapter
Partnership                                           NE Pennsylvania Chapter

The “Best-of-the-Best” presentation is used to inspire and guide all HSMAI chapters to raise the bar of their chapter operation.  All 58 entries were on display at the Leadership Forum. 
HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry.  With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at 15 annual events.  Founded in 1927, HSMAI is an individual membership organization comprising of nearly 7,000 members worldwide, with 36 chapters in the Americas region.


Hospitality Sales & Marketing Association International
8201 Greensboro Drive, Suite 300
McLean, VA 22102, phone (703) 610-9024

Also See: HSMAI Recognizes the “Best-of-the-Best” in Chapter Practices / April 2004
HSMAI's 2001 “Chapter Hall of Fame” Award Presented to Chapter Norway / April 2002

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