Hotel Online  Special Report

 GUESTROOM 2010 and HFTP Announce Printed Media
Sponsors LODGING and Hospitality Upgrade 
AUSTIN, TX; March 20, 2006 * Hospitality Financial and Technology Professionals (HFTP®) announces it has chosen two exclusive printed media sponsors for GUESTROOM 2010, LODGING magazine and Hospitality Upgrade magazine.

"LODGING magazine is delighted to partner with HFTP in this original and innovative program," said LODGING Publisher Bob Ryan. "GUESTROOM 2010 goes straight to the heart of LODGING magazine's mission of providing hotel owners and operators with access to new and vital issues and ideas. We commend HFTP for its vision in shaping the future of the hotel experience, and are confident that LODGING provides the ideal environment to deliver its message."

GUESTROOM 2010 will be part of a 90 x 40 foot pavilion featuring some of the latest and near-future technologies for the modern hotel room. Included alongside GUESTROOM 2010 in the Hospitality Industry Technology Exposition and Conference (HITEC) exhibit hall will be displays of concepts that are attempting to be integrated into the hospitality industry, as well as a glimpse of technology yet to come. 

Hospitality Upgrade magazine is HFTP's exclusive affiliated technology publication, as well as a GUESTROOM 2010 printed media sponsor. Hospitality Upgrade's President and Publisher Richard Siegel said, "Recognized as the leading technology magazine published for hotel, travel and foodservice professionals, Hospitality Upgrade is committed to shaping and defining the future of the hospitality technology industry. GUESTROOM 2010 will be an important reference for our industry and we are thrilled to be a part of it." 

"Our goal is that GUESTROOM 2010 will be an important reference for the industry and we plan to include non-traditional types of technology including lighting, fabrics and furniture, as well as more traditional technology like new generation televisions, phones, and maybe even robots," said Frank Wolfe, CAE, HFTP executive vice president and CEO. "We are conducting a global search, and are counting on industry experts to help us identify and display the consummate collection of new technologies to come."

Hospitality technology suppliers, consumer technology companies, inventors and others who have a technology product that should be considered for display in this pavilion can apply at the GUESTROOM 2010 web site until April, 26, 2006. HFTP has assembled an independent panel that will review applications and select the products to be included in both GUESTROOM 2010 and its accompanying technology pavilion. 

About HFTP (

Based in Austin, Texas, HFTP is the professional association for financial and technology personnel working in hotels, resorts, clubs, casinos, restaurants and other hospitality-related businesses. The association provides continuing education and networking opportunities to more than 4,600 members around the world, and produces the premiere hospitality technology show HITEC. HFTP also administers the examination and awards the certification for the Certified Hospitality Accountant Executive (CHAE) and the Certified Hospitality Technology Professional (CHTP) designations. HFTP was founded in 1952 as the National Association of Hotel Accountants.

HFTP®, HITEC® and ONHTEC® are registered service marks of Hospitality Financial and Technology Professionals. GUESTROOM 2010 and ProLinks are service marks of Hospitality Financial and Technology Professionals.


Eliza R. Selig
Director of Communications
(800) 646-4387
001 (512) 249-5333 x23
Fax: 001 (512) 249-1533

Also See: HFTP Seeking New Technologies for its GUESTROOM 2010 Model Guestroom / February 2006
HFTP to Underwrite Guestroom 2010 at HITEC 2006, a Guestroom Prototype with the Latest and Near-future Technologies for the Modern Hotel Room / January 2006

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