As director of sales, Wesley will be responsible for all room and catering revenue for the 199-room property in addition to managing hotel�s sales and marketing budget.   Additionally, she will serve as manager of the hotel sales and catering and conference services departments where she will supervise a team of senior sales associates and catering personnel.  Wesley will also cultivate important client, guest and industry relationships and will facilitate the increased visibility of Hotel Vitale in key markets.

�Diane�s extensive background in sales and marketing combined with her love of the Bay Area and the luxury travel and hospitality industry make her the ideal candidate for this position,� said Curell.  �We look forward to the many positive contributions she will make as a member of Hotel Vitale�s executive staff.�

Wesley comes to Hotel Vitale after a four year tenure with the Kimpton Group where she served as both Director of Corporate Sales and Director of Sales and Marketing for the five properties that make up the Union Square Hotel Collection.  Prior to that, she worked as sales and marketing manager for Virgin Atlantic Airways.  Wesley brings to her new position at Hotel Vitale a proven track record of exceeding top line revenue goals in the highly competitive travel trade and a thorough knowledge of the San Francisco hotel industry.  
 
About Hotel Vitale:  Designed by Clark Manus of San Francisco-based Heller Manus Architects, Hotel Vitale is characterized by stunning waterfront views and an elegant design that reflects the natural beauty that surrounds the property.  The hotel, rising eight stories at its highest level, comprises eight suites, six studios and 185 guestrooms.  Hotel Vitale was a much anticipated addition to the city�s Embarcadero redevelopment, an ambitious waterfront revival that has seen the highly successful transformation of San Francisco�s Ferry Building into the city�s newest landmark, a thriving bizarre of artisan food shops, restaurants, and thrice-weekly Farmers Market. 
Representing Joie de Vivre�s first luxury category, new-build hotel, Hotel Vitale includes the penthouse-level Spa Vitale, Americano Restaurant and Bar under the direction of celebrated Executive Chef Paul Arenstam, and a stepped series of outdoor terraces with stunning views of the Ferry Building, the Bay Bridge, San Francisco Bay and downtown.

Hotel Vitale, located at 8 Mission Street in San Francisco, can be reached by telephone at 415.278.3700 or visited on the Web at www.hotelvitale.com.  
 
About Joie de Vivre:  Based in San Francisco, Joie de Vivre Hospitality (www.jdvhospitality.com) is a creative collection of lifestyle businesses.  As the largest hotel operator in the state of California (2005 projected sales are $120 million), the Joie de Vivre portfolio encompasses 35 hospitality businesses in the San Francisco Bay Area, including 28 boutique hotels.  These properties represent a total of over 2,800 rooms and include five distinctive restaurants and bars.  The company also owns and operates San Francisco�s largest day spa, the Kabuki Springs & Spa, which includes America�s largest Japanese-style communal bath facility.  Each property celebrates the San Francisco Bay Area through a unique visual style, uncompromising design principles, one-of-a-kind amenities and personalized service.  "Our goal,� notes Joie de Vivre founder and CEO Chip Conley, �is to create landmark destinations full of soul and personality."  

Hotel Vitale
415.278.3700
www.hotelvitale.com