Hotel Online  Special Report


Krisam Group Appoints Directors of Sales, and Opens
Offices in the Southeast, Southern California
Debra Edwards Leads New Atlanta Office, 
Yolanda Hormozi Heads Up Souther California
Washington, D.C. (March 7, 2006) . . . . Krisam Group, the top independent national sales office for hotels, announced that Debra Edwards has been appointed Director of Sales to open Krisam’s new Atlanta sales office. Yolanda Hormozi has been appointed Director of Sales to open Krisam’s new sales office in Southern California.  Along with their roles at Krisam, Edwards and Hormozi will also serve as regional representatives for Krisam’s sister company, Global Events Partners (GEP), a worldwide partnership of destination management companies. Both new offices are open and working to support Krisam’s members and clients.

Jim Schultenover, President of Krisam said, “Debra and Yolanda are accomplished and talented sales professionals whose service-orientation, work ethic and familiarity with the corporate and hotel landscape throughout the country, and the world, will be invaluable for our companies, our partners and clients.” 

Chris White, GEP’s Chairman and CEO, added, “We are delighted to welcome Debra and Yolanda to the Krisam and GEP families, where I know they will have an immediate and positive impact.”

In their roles, Edwards and Hormozi have responsibility for the two organizations’ sales, client service and management functions throughout the southeast and Southern California regions, respectively. Both Edwards and Hormozi’s appointments are effective immediately.

About Debra Edwards

Debra Edwards brings more than fifteen years of management experience in the hospitality and meetings and events industry. Since 2003, she was with Monumental Meetings - Business Development Division, assisting the team in exceeding the company’s annual revenue goals and profitability, as well as securing numerous new accounts. In the hospitality industry, she held positions as the Director of Sales and Director of Catering and Meeting Services at the Wyndham, Atlanta, and as Senior Catering Manager at the Westin Peachtree Plaza. From 1992 through 1996, she owned and operated Parties Express, a Los Angeles-based catering company with annual revenues exceeding $2 million. In that role, she managed 23 employees, and supervised sales, operational and administrative responsibility for the entire company.

Edwards said, “I am thrilled and honored to join Krisam, which is the ‘gold standard’ for independent hotel sales and meeting planner support; as well as GEP and its family of destination management companies, clients and sister companies.  She concluded, “Joining Jim, Chris, and their outstanding teams, provides me a great opportunity to serve as a client advocate and relationship manager for some of the world’s premier hotels and meeting professionals – I look forward to adding to the success and growth of both companies.”

About Yolanda Hormozi

Yolanda E. Hormozi brings more than 20 years of multidisciplinary experience in sales, marketing and leadership in the hospitality industry. Most recently, she was National Sales Manager at the Balboa Bay Club & Resort, San Diego. Prior to that, she served Associate Director of Sales at the Hilton San Diego Mission Valley. She has also held management positions at the Embassy Suites, La Jolla, and the Hilton San Diego Resort. She is a graduate of the Baptist College, South Carolina, with a degree in Hotel and Business Management. 
Hormozi said, “I am happy to join Krisam and GEP, to join forces with the leading companies in destination management, national hotel sales and meeting planner support.” She concluded, “Southern California is a region rich in opportunities for our companies and clients – and I look forward to realizing those opportunities in the months ahead.”

About Krisam Group

Krisam Group is the top independent national sales office for hotels, and the leading advocate and service provider for meeting planners - offering a unique, end-to-end, suite of services for planning and executing corporate and association events.  In 2005, the company celebrated its 30th year of industry leadership. For more information on Krisam Group, please visit

About Global Events Partners (GEP)

Launched in 1999, Global Events Partners’ portfolio includes close to 70 leading destination management companies (DMCs) around the world.  A DMC is a professional services company possessing extensive local knowledge and resources, specializing in the design and execution of group tours, transportation, events, activities and program logistics. GEP partners provide consistently high quality DMC services in the most desirable locations worldwide. For more information on Global Events Partners, visit

Michael Frenkel, MFC PR
(212) 808-6556

Kathleen McDermott
(202) 775-5800

To search Hotel Online data base of News and Trends Go to Hotel.Online Search

Home | Welcome! | Hospitality News | Classifieds | Catalogs & Pricing | Viewpoint Forum | Ideas/Trends
Please contact Hotel.Online with your comments and suggestions.