Suburban Extended Stay Hotel Brands
|Silver Spring, Md. (March 6, 2006) – Since the acquisition of the Suburban
Extended Stay Hotel brand in late 2005, Choice Hotels International (NYSE:CHH)
has focused on building a dedicated infrastructure to bolster its aggressive
expansion and service commitment to the extended stay lodging market.
Choice began its commitment to the segment by establishing a corporate extended stay brand team to help increase franchisee profitability and customer satisfaction at its extended stay brands. The team is led by Kevin Lewis, vice president extended stay brands, who is also the chair of the Extended Stay Lodging Council of the American Hotel & Lodging Association. Lewis' team is focused on the on-going integration of the Suburban brand as well as a variety of new initiatives focused on the needs of extended stay franchisees.
Choice also created franchise development, franchise services and sales support teams dedicated to the extended stay segment.
"Our dedicated franchise support team is committed to providing our extended stay franchisees with the right tools to maximize rate and occupancy in the segment," Lewis said. "The operational expertise of our team combined with the power of Choice's global marketing and central reservations system provides our franchisees the right tools for success in the segment.
"Suburban brand franchisees were live on the Choice reservations system fewer than 100 days after the acquisition," he added. "Our largest franchisee reported receiving more reservations in the first week after the cut-over than in the entire month of January 2005."
The franchise development team is led by Dan Couture, regional vice president, extended stay development.
"Our team of extended stay franchise sales directors is focused on the growing both the MainStay Suites and Suburban brands," said Couture. "We have set ambitious goals for ourselves this year, and we expect to meet those goals."
The extended stay-focused services team provides revenue advice, operational advice and quality assurance for our extended stay properties. The extended stay-focused local sales support team will help drive extended stay business to the individual properties.
"One of the main customer bases for Choice Hotels is franchisees," said
Lewis. "We're always looking to deliver a high ROI to our franchisees,
and one way we're trying to help do so in the case of our extended stay
properties is to provide a strong local sales effort. We believe this local
effort is essential to the profitability of the hotels."
Choice Hotels International is one of the world's largest lodging franchisors, marketing more than 5,000 hotels open or under development in more than 40 countries under the Cambria Suites, Clarion, Quality, Comfort Suites, Comfort Inn, Sleep Inn, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brand names.
Choice Hotels International, Inc
Tel: (301) 592-6719
|Also See:||Choice Hotels Acquires Suburban Franchise Systems, Inc. for Approximately $10.5 million; Suburban Extended Stay Hotels Becomes the Tenth Brand in the Choice Hotels System / September 2005|
|Choice Hotels International Names Dan Couture to the Position of Regional Vice President, Extended Stay Development / February 2006|