and Public Space With the Great Room Concept;
The Welcome Zone, the Individual Zone, the Social Zone, and the Business Zone
|WASHINGTON, Jan. 12, 2006 - Marriott International, Inc. (NYSE: MAR)
today announced plans for its great room concept -- a revolutionary transformation
of public space in its Marriott Hotels & Resorts and Renaissance Hotels
& Resorts. The new concept is designed specifically for the 24/7 work
patterns of business travelers today, who smoothly transition and mix work,
relaxation, socializing and play throughout the day.
"Hotels generally invest a significant amount of money in their lobbies -- but the traditional use is very limited, like a formal living room that's no longer popular," said Mike Jannini, executive vice president of brand management, Marriott International. "With our great room concept, guests can tailor the use of these marvelous spaces to their own needs, just like they do in their own homes. Last year we launched a guest room that could easily be adapted to individual and unique needs. Now we are doing the same with our lobbies."
The great room concept knocks down architectural barriers, creating zones. These adaptable spaces will enable guests to more easily meet and work in small groups, take a private time out, or casually dine in more open spaces with easy access to the latest technologies:
The great room concept will be introduced at select Marriott Hotels & Resorts and Renaissance Hotels & Resorts in 2006.
MARRIOTT INTERNATIONAL, INC. (NYSE: MAR) is a leading lodging company with more than 2,700 lodging properties in the United States and 65 other countries and territories.
Source: Marriott International, Inc.
|Also See:||The Manhattan/Times Square Residence Inn Opens with 357 Suites Featuring Five Zones for Cooking, Dining, Working, Relaxing and Sleeping / January 2006|
|Ending Hotel Room Boredom; Finer Hotel Rooms Looking More Like Something Out of a Fabulous Home / January 2006|
|Hilton Hotels Kicks Off $1 billion Re-ignition Campaign; Includes Physical Improvements, New Ads and Developing Partnerships with Companies Such as Starbucks / January 2006|