Hotel Online  Special Report

Marriott Planning a Revolutionary Transformation of Lobbies
and Public Space With the Great Room Concept;
The Welcome Zone, the Individual Zone, the Social Zone, and the Business Zone
WASHINGTON, Jan. 12, 2006 - Marriott International, Inc. (NYSE: MAR) today announced plans for its great room concept -- a revolutionary transformation of public space in its Marriott Hotels & Resorts and Renaissance Hotels & Resorts. The new concept is designed specifically for the 24/7 work patterns of business travelers today, who smoothly transition and mix work, relaxation, socializing and play throughout the day.

"Hotels generally invest a significant amount of money in their lobbies -- but the traditional use is very limited, like a formal living room that's no longer popular," said Mike Jannini, executive vice president of brand management, Marriott International. "With our great room concept, guests can tailor the use of these marvelous spaces to their own needs, just like they do in their own homes. Last year we launched a guest room that could easily be adapted to individual and unique needs. Now we are doing the same with our lobbies."

The great room concept knocks down architectural barriers, creating zones. These adaptable spaces will enable guests to more easily meet and work in small groups, take a private time out, or casually dine in more open spaces with easy access to the latest technologies:

  • The welcome zone will be transformed into more than a place to check-in at the front desk or kiosk, featuring a new approach to local information, personalized concierge services and retail offerings.
  • The individual zone will be a quiet place to unwind with small, comfortable spaces to read magazines and newspapers, work, surf the net or listen to personal entertainment, as well enjoy a snack.
  • The social zone will enable groups of business travelers to relax in a lounge atmosphere, offering intimate tables-for-two, where guests can converse with a glass of wine or gourmet treat, as well other areas for  impromptu meetings or breakout discussions.
  • The business zone will include a multi-functional boardroom complete with audio/visual equipment, a space with state-of-the-art technology for small groups, a revamped business center, and quiet spaces for private conversations.
To develop the great room concept, Marriott is working with consulting firm IDEO, whose experts literally followed business travelers as they went about their days and conducted interviews to gather information that typical survey research cannot reveal. They found that today's business travelers use public spaces in vastly different ways than a traditional hotel design encourages. For instance, many guests participate in "social business"- traveling, working and socializing with a group of colleagues. In contrast, other individuals are more likely to engage in "relaxing work"-working on their own time and pace, multi-tasking between personal business and work.

The great room concept will be introduced at select Marriott Hotels & Resorts and Renaissance Hotels & Resorts in 2006.

MARRIOTT INTERNATIONAL, INC. (NYSE: MAR) is a leading lodging company with more than 2,700 lodging properties in the United States and 65 other countries and territories. 


Source: Marriott International, Inc.

Also See: The Manhattan/Times Square Residence Inn Opens with 357 Suites Featuring Five Zones for Cooking, Dining, Working, Relaxing and Sleeping / January 2006
Ending Hotel Room Boredom; Finer Hotel Rooms Looking More Like Something Out of a Fabulous Home / January 2006
Hilton Hotels Kicks Off $1 billion Re-ignition Campaign; Includes Physical Improvements, New Ads and Developing Partnerships with Companies Such as Starbucks / January 2006

To search Hotel Online data base of News and Trends Go to Hotel.Online Search

Home | Welcome! | Hospitality News | Classifieds | Catalogs & Pricing | Viewpoint Forum | Ideas/Trends
Please contact Hotel.Online with your comments and suggestions.